What's Special About YOUR Presidents Day email?
Andrew Wood
World's Leading Expert on Golf, Resort, Real Estate & Destination Marketing. Author of over 60 books, Consultant, Professional Speaker and World Traveler
95% of the golf-related emails I receive are so dull that I either unsubscribe after two or three weeks or simply stop opening them.?
Why??
Because they offer zero value, no entertainment, no stories, and no visual appeal—just the same tired message about how much I can play for if I book a tee time now.
It’s a lazy approach to marketing, yet it’s precisely what most clubs do.
If you want people to keep opening your emails, you must provide value and entertainment. Even if they don’t unsubscribe, they’ll mentally check out if your emails don’t engage them.
The above is a perfect example of how to make your Presidents' Day email memorable. A simple tweak—like using an engaging graphic—can grab attention and get a smile.
That's entertainment.
If you add a story to go with your offer, you'll be at the top of the class.?
Most do neither!
Instead of sending out another forgettable offer, align your messaging with a specific day, place, or theme to create a connection.?
Lifetime in Golf Industry #technology #innovation #golf #leadership #ai
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