What's the Secret formula to make your Social Media Content Viral?

This is quite a tricky question to answer. It doesn’t have any straightforward answer as such. While researching this topic, I'm reminded of an old joke. The joke goes like this - Every night, a man would pray to God for winning the lottery. "Please, Lord! Let me win the lottery!" and it never materialized. One night, after years of praying, God finally responded and said, "Do me a favor... BUY A TICKET!"

You might get a glimpse of an idea from that joke regarding the subject. However, winning the lottery and creating viral content is never the same affair. It will definitely provide you with an idea of how viral content works. Still, you have to buy the ticket i.e. create social media content. Otherwise, all the prayers in the world won't make your social media graphics viral. It's like solving a riddle when creating shareable content for viral marketing. We'll deconstruct the perplexing craft of creating material that suddenly becomes viral on social media.

Know Your Audience: The foundation of making viral content is understanding your audience's interests, pain points, and preferences. Once you know your audience well, you can burst into their hearts by catering to their needs. If your audience can relate to the social media content you are posting, they will strongly engage with it making it go viral.

Visual Storytelling: Appealing visuals have strong momentum on social media platforms. Eye-catching images, videos, and infographics tend to attract people more on social media. They're more shareable and memorable. If you convey your message using visuals on social media, there is a better chance to reach a large audience.

Compelling Headline: A headline is the first thing that a user notices. If the headline is catchy, he/she will take the next step by engaging. Hence, using a captivating headline is vital if you want to make a good impression on social media. Mix curiosity, emotion, or controversy well in your headline to seek instant attention.

Tell a Story: From the very primitive age, humans liked listening to stories. And that gene is still very much active in us. That’s why you will find storytelling posts on social media getting more attention.? Share your success stories regularly on social media that resonate with the audience. Not only success stories, but failure stories can also be attractive if properly curated.

Inject Humorous angle: People love to laugh. Memes, jokes, and funny anecdotes tend to get more engagement on social media. Whenever possible, add a humor angle to the social media content that you are creating. However, that does not imply you have to add in every post.?

Use Trends and Hashtags: There is no surprise that trendy topics get more attention on social media. Always keep a keen eye on the trending topics happening around the world. When creating your social media content mix and match that topic with your post and add relevant hashtags.

Timing is crucial: Concentrate on posting on social media when your audience is most active. Analytics can provide you with the much-needed insights that can help you determine the ideal posting time. This can be a time-consuming process but highly rewarding.

Creating shareable content for viral marketing is a perplexing but rewarding art. Understand your audience, use visuals, tell compelling stories, and stay relevant. Burst into the social media scene with content that resonates and encourages sharing.