What's the secret to an effective social media strategy?

Reflection time…

Hanging around on different social media platforms, chatting to people at networking meetings, seeing comments and responses… There is quite a lot of negativity towards “wasting time on social media”, creating content and getting crickets, lack or low engagement, etc.?

And a general theme is that people wish they don’t need to use social media for business. But they feel like they have to.

The truth is that you do not have to use social media to grow your business (there are plenty other ways!). BUT - it is a pretty damn good vehicle to do it, and very effective if done well.?

So what is the secret to an effective social media strategy?

There is no secret.?

Sorry, I know that’s not what you want to hear.?

I was looking for that “secret” strategy for a while. And even though there are definitely things that have helped me along the way, the real success and results have begun since I let go of expectations and started to share the stories, the journey, the behind the scenes, the untold truths, the perspective shifts… all in a very simple and straightforward way!?

The value I have shared that relates to my marketing expertise has of course helped, but it is not enough to build meaningful connections.?

I don’t spend too much time on perfecting the graphics and I don’t edit my videos. Yet my business has not only grown quicker than ever before but also the conversations are on a different level with those interested to know how (and if) I can help them.

Real. Raw. Relevant. And - Relentless.

I am not saying you shouldn’t have a strategy for social media. You should as it helps with having a direction and to build momentum. But instead of wasting time on “pretty” stuff, focus on things that are valuable to your audience, leverage your journey, connect through values and identities and be unapologetically YOU.?

You’ve got this!

Coach Monika

PS. What’s been the biggest challenge for you when it comes to social media? Slide to my email and let me know!: [email protected]