What’s the Secret Behind Smarter Meta Ads?

Hey there,

Imagine this: A user visits your online store, browses a few products, but leaves without making a purchase. What if you could bring them back with a perfectly timed ad showcasing exactly what they were interested in? That’s where Advanced Matching comes in.

By capturing additional customer data from your website, securely hashing it, and sending it to Meta,?

Advanced Matching helps you:

Increase conversions – More accurately attribute actions to your ads and see their true impact.

Expand your audience – Match more visitors to Meta profiles and grow your custom audience.

Lower costs – Target users who are more likely to take action, saving on ad spend.

But before we dive deeper…

2024 presented a few challenges for eCommerce marketers, from targeting mishaps to wasted ad spend. We’ve worked with over 1,453 businesses to identify the most common mistakes, and now we’re here to share solutions.

On 16th January 2025 at 9:30 AM EST, join us for a live webinar where we’ll break down these issues and share First-Party Data Ops strategies to help you future-proof your campaigns for 2025 and beyond.

?? Reserve your spot now: https://community.customerlabs.com/c/live-events/mistakes-most-ecommerce-marketers-made-in-2024-recap-fixes?utm_source=newsletter&utm_medium=email&utm_campaign=organicemailnewsletterw3

How to Set Up Advanced Matching

You can implement Advanced Matching in two ways:

Automatic Advanced Matching

This requires no coding. Simply enable it through Meta Events Manager, and the Pixel will automatically hash common data (like emails or names) when submitted on your site.

Manual Advanced Matching

For more control, you can customize the setup by passing additional customer data (e.g., email addresses) to Meta. This is ideal for restricted verticals or advanced setups.

Example in Action

If a visitor subscribes to your newsletter but doesn’t purchase, Advanced Matching lets you pass hashed data (e.g., email) to Meta. This enables retargeting with ads tailored to their interests, increasing the chance of conversion.

What to Expect

Once set up, you’ll see more accurate conversion tracking and better ad optimization. Over time, your campaigns will become more efficient, reaching the right people and improving conversions.

Hope this information was useful ??