What’s the secret to becoming a successful fitness franchisee?

The franchised fitness industry has evolved –?since it first emerged in the 1980s –?from a niche market into a booming global industry. The landscape has become increasingly competitive, with several multinational giants now operating huge portfolios consisting of sites across multiple continents. It is estimated that the entire global fitness industry is valued at around US$112bn –?and franchising continues to drive much of this growth.?

As a result, those interested in setting up as franchisees in the fitness and wellness space have plenty of opportunities to capitalize on proven business models.?

As well as growing its reach, the sector’s offer has evolved significantly, with the rise of specialized fitness concepts defining and shaping large parts of the industry. Fitness franchises now cater to diverse demographics, offering everything from budget gyms, boxing, indoor cycling and other group training or HIIT-focused concepts to boutique studios and wellness-driven models, including yoga and pilates.

It is this, the variety and adaptability of the franchised fitness model, that is one of the reasons for its success. Gym and studio franchises are becoming increasingly specialized, offering personalized workouts, hybrid in-person and digital fitness services, and appealing to a wide range of fitness enthusiasts.

However, the growing market also presents challenges.?

Those planning to set up fitness businesses?must navigate competition, both within their local areas and against the rise of on-demand digital fitness services. Additionally, consumer expectations for quality, modernity, and an inclusive environment continue to rise. To thrive in this competitive landscape, a fitness franchisee needs a solid strategy, strong partnerships and an innovative approach.

As a leading franchised business, at Snap Fitness we know a thing or two about setting up successful franchised operations.?

Here are some areas to consider…

? Invest in a proven model and profitable brand?

A major advantage of investing in a fitness franchise is inheriting a proven business model –?as long as it actually is successful! Make sure the franchise you invest in has a track record of success and profitability and that you aren’t being sold empty promises. Research its financial stability, the support it offers and how well other franchisees have performed.

? Initial and ongoing support

Franchisors that provide comprehensive initial training and ongoing support to their franchisees are the ones who are most successful in the long run. This includes not just operational training, but also marketing, customer acquisition strategies and staff development.

? Location selection

Choosing the right location is crucial for the success of any fitness franchise. High foot traffic, visibility, and accessibility are all important, but the crucial thing for the franchisor is to truly understand the demographic of the area. At Snap Fitness we spend a lot of time understanding the areas we go into and make sure we get to engage with the local communities.?

? Brand recognition

One of the primary reasons people invest in a franchise is brand recognition. Opt for a franchise with a strong, established brand that resonates with your target market and stands out from the competition.

? Omnichannel offering and digital solutions

In the current fitness landscape, having a digital platform or app is no longer optional –?it’s a must. A fitness franchise that integrates digital services will help retain members and attract new ones. For example, Snap Fitness members receive free access to the Snap App, which allows them to manage their membership, book classes and access on-demand workouts. Plus, members can create a personalized fitness journey that's customized to their goals, then track their progress and access meal plans and mental wellness programs.

? Ensure an inclusive member experience

The fitness sector is experiencing a huge boom period and gyms and clubs are attracting a wider audience than ever before. The most successful gyms and clubs will be those which are able to attract –?and cater for – people of all ages and abilities. At Snap Fitness, we recognised this trend before others and have remodeled our gyms to be inclusive, welcoming and safe places for everybody. A welcoming atmosphere and programming that appeals to all fitness levels, abilities, and age groups will ensure steady growth.?

Why Snap Fitness leads the way

Our track record speaks for itself. Since the pandemic, we have redefined our brand around the tagline “For the Feeling” and providing an inclusive and community-driven fitness environment.? The core message is that Snap Fitness focuses on how exercise makes members feel – not just how it makes them look. This extends to the way we nurture our franchisees too. We have robust, ongoing support systems – from operational training and marketing to real estate assistance –?which sets Snap Fitness apart from other franchises.

The results have been remarkable. Since the pandemic we have grown rapidly and there are now more than 1,000 Snap Fitness locations in 18 countries.?

So to answer the original question – in a highly competitive fitness franchising industry, your success depends on a combination of factors: effective marketing, adopting an omnichannel approach, offering cutting-edge equipment, fostering inclusivity and leveraging the support of the franchisor.?

With Snap Fitness, you have all of those. Want to know more? Get in touch.?