" What's the ROI of PR?! " asked Doubting Dave.

" Good to see you Dave it's been a minute, " said Doubting Debbie( Debbie Jenkins in her credibility pants and bra slowly becoming more daring especially after she had started to record her latest book on audible last week!

" Thanks, Debbie, I have just been so busy with clients I have not had much space to think to be honest." shared an unusually vulnerable Dave.

" Dave, honestly I know you are not alone with wanting to know the ROI of PR.

I admit it was not until I started working with my Cheerleading PR Team that I finally understood this. " confessed Doubting Debbie.

" Really, " said Doubting Dave a little bit vulnerably.

" Absolutely, a lot of people really want the glory of being in the media, but they do not then actually fully understand the benefit, the ROI of being in the media, so let's set a few of these records straight shall we? "

" Yes please! "pleaded Dave.

He pleaded as he knew that his competition were way more visible than him in the media, and yet he wanted to get clear on the ROI before he took the plunge himself into the media; even though he was doing very well in his business, even though he was having record profits.

" Ok, so let's start with the basics Dave, " shared Doubting or rather Daring Debbie with her credibility pants firmly on even if a bit tighter than before due to her menopausal .. we won't go there!

" By being in the press, you will be raising your profile, above, far above normal regular marketing activities which you do. This means that more people typically hundreds of thousands of people will see you in the press.

"I know this is true, but in terms of tangible ROI, how can you prove that the media coverage actually caused the sale Debbie? said a concerned Doubting Dave.

" Well you can do geeky things like track the hits to your websites, get your Domain authority and even ask people where they heard about you from, that's what Our Cheerleading PR Team recommends to do. " revealed Daring Debbie assertively.

" That's good to know, " said a reassured Doubting Dave.

" Next up Dave, by being the press you get third -party endorsement, which means that your authority and credibility is massively boosted like no other marketing activity.

This means, that more people will take you seriously, than ever before.

Many business owners just like me, have been featured in the press and then clients actually saw them in the press and signed up for their products or services!

It's so common for the ROI to come from this third party endorsement from being in the media, because it's assumed by people that because you have been in the press that you are better than your competition because you have been in the press!

" I can believe that and yet I am still unsure about investing in PR Management, " he shared honestly.

" Well the final idea which you might like to know Dave is actually the ROI is infinite from being in the press.

By this, I mean that actually being in the press is not a one-off event, as you can maximise that media coverage FOREVER.

You can promote it on your website to generate leads, secure new business and attract more business opportunities.

In fact, our Cheerleading PR team, have a Maximise your media toolkit which I highly recommend which is going up soon which has 20 ways to maximse your media coverage Dave which might help you to see it's potential.

Finally, though Dave it's worth repeating that what is it costing not taking action on this? Your competition are still taking up their market share, raising their profile by being in the media, why don't you at least try? There's no guarantees in anything, but what I can guarantee Dave is by doing nothing you wont make any ROI or progress. " stated Daring Debbie with love.

" I know I overthink things sometimes, and hold myself back because I need evidence, but I know I have to give it a go or I will regret it. And I admit I am pretty frustrated seeing my competition with bigger contracts because they have a higher profile even though they are not necessarily better than me! Far from it! It's just that they have a higher profile, so are more known! I know, it's time, I am driving myself mad with this. Good chat Debbie, I appreciate it." said Doubting Dave with his heart on his sleeve.

" You are welcome, remember how long it took you to write your book and now how much happier you are having it written and out in the world.

Imagine how great you will feel once you start to get those media logos and start to attract more business with ease Dave. You will feel absolutely amazing, I know it, and you do too." said Daring Debbie kindly.

"Yes , you are right, as always," he sheepishly admitted.

" My pleasure, now make that call to our Cheerleading PR team you won't regret it." said a pretty assertive Daring Debbie.

"Don't you mean Our Cheerleading PR team Debbie? " enquired Doubting Dave genuinely .

" Whoops, I do, I admit I often just think they exclusively work for just me, I do sound like Narcissistic Nina don't I? " said Daring Debbie with a smile.

" You really do." said Doubting Dave.

And they both giggled and off they went!

If you are looking to raise the profile of your company this Summer, and want to fast track it, get in touch for more details. as I have some supercharger strategy sessions from 90 minutes to 6 hours on a Virtual VIP Day.

Or, if you want the Maximise your media coverage toolkit it's ￡47 until 31.7.24 then it's going up to ￡77. Get in touch to invest in yours.

Client results in 2024…So far this year one of my clients has been on national television four times!( last year it was 11 times we are trying to beat it this year!) One has been offered a paid corporate gig!And another two have been featured in Forbes twice! Get in touch to book it!Any questions just ask me no questions too blonde ??Client results in 2024…

So far this year one of my clients has been on national television four times!( last year it was 11 times we are trying to beat it this year!) One has been offered a paid corporate gig!

And another two have been featured in Forbes twice!

Get in touch to book !

Any questions just ask me no questions too blonde ??

Love Carrie x #media #leadership #story #entrepreneurship #business #growth