What's Really Wrong With Your Marketing?

Many teams look at these problems:

• "We don't get enough leads"
• "Not enough people want to buy"
• "Sales team needs more customers to talk to"
• "We need to post more on social media"
• "We can't tell if our marketing works"

But these aren't the real problems. They're just what you can see on the surface.

The Real Problems

1. You don't know who you're selling to You need to know exactly who your perfect customer is.
2. You don't know what your customer needs right now Are they ready to buy? Just looking? Need help?
3. Your message doesn't make people want to buy It's not enough to sound good. It would be best if you showed why they should choose you.
4. You don't have a way to easily reach more customers.?Finding one customer is good, but you need a way to find many customers.
5. You need more people who know how to do the work Sometimes you know what to do but don't have the right team to do it.
6. You haven't tried new ways to find customers The best way to find customers tomorrow might be different from today.
7. Your sales and marketing teams don't work together When these teams don't agree, nothing works right.

What Should You Do?

Stop worrying so much about where leads come from. Instead:

• Focus on helping all your perfect customers
• Get your whole team to work toward the same goals
• Measure things that matter

Or... you could just make your website look pretty again. ??

Because that always fixes everything, right?