What's a Realistic Return on Writing your Book Spend?

What is a Realistic Return on Investment of Writing your Book?

Interestingly, I’ve had very few people ask me that question but I’m sure it’s on people’s mind, although, it seems to only be asked AFTER people have published their book and that is in most cases…

TOO LATE, and here is why:

When you want to achieve a goal or an outcome, you need to plan for it, right?

For example, if you wanted to get from your suburb to the center of your city by a certain time to meet someone, you would plan which type of transport to take to get to the city.

You might choose to use public transport as that is more convenient because of traffic. And here you may have to decide between bus or train, depending on which one takes you closest to your meeting time and destination.

You might choose to drive in via taxi or Uber, which is still convenient, but you don’t have to drive yourself and can still read up on your meeting topic or catch up on social media.

Or your best option might be to drive yourself because that’s the fastest, most direct and time saving way.

You see, there are many different options and in the same way, to get a return on spending time and money on writing and publishing your book, you need to START your book with mapping out exactly what you want to have as your return on your investment!

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So, when you get my help writing your book, we’ll start with a deep dive discussion on what you want your book to do for you. We carefully ‘un-layer’ what is behind your book idea and we de-bunk all the myths you (and so many people!) hold on to, that actually make it so difficult to get started and then write your book!

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The clarity on what you want your book to do for you allows us at that early stage to map out your Marketing Strategy, both, for your book launch and ongoing promotion of your book, once published.

What that achieves, for example, is that your book is an integrated part of your business and marketing and constantly and consistently highlights your expertise.

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Here is an example of a planned outcome:

When I wanted my first book to position me as the expert consultant and trainer in helping small businesses find and work with staff in a way the business maintains great people who work well and are loyal, I had to put the following things in place:

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1.-…My book title needed to make it absolutely clear to those small business owners WHAT the book is about so they’d want to read it, or at least, take a look through the pages of it.

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2.-…I needed to write the book chapters exactly about what problems these small business owners have and how I would help them to overcome them.

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3.-…I needed to get the books directly to these small business owners, so they knew a service existed to help them with their staff issues.

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And even though this book took a long time to write, I changed the title and the cover page three times, I spent a lot of money on help to get the book written and published, my return on investment was a total of $25,000 in the first week of publishing it! (That’s $25,000 clear, investment in the help I hired already deducted)

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That can be a realistic return on investment writing your book and achieving a clear, measurable outcome.

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Other outcomes that people can typically expect to achieve, working with me, can be a specific number of leads over a specific time.

Or regular requests to be on interviews or podcasts with a certain number of speaking engagements from those appearances, for example.

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And of course, you may wish to have people contact you direct to want to work with you and the main outcome you want your book to achieve is to ‘warm up’ these leads so when you connect with them, your sales process to convert them to clients is simply, smooth and almost predictable.

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Of course, what I’ve described here is only ONE of the keys to achieve a realistic return on your investment of writing your book, when you get my help.

Over the 12-Weeks working with me, you will actually write your book and you will do it in a way it speaks to your ideal reader AND you will publish your book on Amazon, the multi-million member platform that makes ordering your book super simple for people around the world, so you have full control over all your royalties and your book launch and marketing.

The program gets the best results for business consultants and leadership coaches, health and well-being coaches or anyone in the field of personal development.

Simply PM me and we’ll chat to see if my program is a good fit for your book idea.

However if you’d like to ‘know’ me a bit more first, here is your opportunity to join my upcoming Masterclass Workshop and you’ll even get to ask me questions ‘live’!

Click the link to choose the right time to attend the workshop HERE

PS: …you’ll need to convert the time to YOUR time zone, if you are NOT in Brisbane, Australia!

Looking forward to ‘meeting’ you there!