What’s The Point in Podcasting?

In the past few years, and especially since covid, podcasts have exploded in popularity, transforming from a niche medium to a mainstream phenomenon with voice technology now the fastest growing medium globally. As the number of podcasts continues to rise, many people wonder, “What’s the point in podcasting?” What purpose does it serve, and why has it become such an influential form for content consumption?

I took a look at some of the reasons why voice has become so relevant:

• Convenience & Accessibility: Podcasts can be consumed while multitasking (driving, exercising, etc.), offering an easy way to stay informed or entertained. This is key in the modern, on the move, world.
• Diverse & Niche Content: Podcast topics range from mainstream to highly specialised interests, allowing both creators and listeners to engage in content tailored to their interest.
• Authentic Connection: Podcasts create an intimate, conversational environment, building trust and loyalty between hosts and listeners.
• Monetisation Opportunities: Podcasting offers multiple revenue streams (ads, sponsorships, listener support), making it a viable income source for creators.
• Low Barriers to Entry: Starting a podcast requires minimal equipment and investment, encouraging diverse voices and perspectives.
• Educational Value: Podcasts offer on-demand learning on a wide range of subjects, making them an accessible resource for personal and professional growth.

In short, it’s a medium that serves multiple purposes: convenience, community, diversity, and accessibility. It provides a platform for both creators and listeners to connect over shared interests, create authentic relationships, and even pursue financial opportunities. Whether you're in it for education, entertainment, or engagement, podcasting is a unique and versatile medium with something to offer everyone.

Podcasting isn't just another form of media—it's now a movement. It empowers voices that might otherwise go unheard and connects listeners to content that resonates with them on a personal level. In an increasingly noisy world, podcasting offers the chance to listen and be heard, and that’s what makes it so powerful. At Platforum9 we take the podcasting format and allow you, the lawyer to actively engage in the conversation. Join us here:

https://platforum9.com/join-the-waiting-list/