What's a Parable?

What's a Parable?

Luke Frazier ?? Luke Frazier ??

Luke Frazier ??

I bring brands back to life | Brand Pastor | Brand/Positioning Strategist | Storyteller | ?? & ?? Enthusiast

发布日期: 2020年12月29日
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We help businesses simplify their story to create more impact with their brand. We’re a brand strategy and marketing company. We tell stories. 

Starting PARABLE feels like jumping out of a plane with no parachute. The past year of my story felt like a pause to go through Bible college, get married, work as a project manager, stop Bible college, lose my job, and start this journey. Not a pause on life, rather a moment in life to work on what the world would call “practical” things: money, a job, a career, etc. Now, don’t get me wrong, getting married was, is, and will always be the highlight of my 2020 (God knew what He was doing there). And starting this business? Well, that’s what we’re writing for. 

Impact Leaders are…

In the first week of the launch of PARABLE, I called a dear friend and mentor of mine. We caught up, talked about business, and dove into leadership. What we both realized is that there was a huge correlation between leadership and our stories. What we found was that bad leaders strive to lead from a position of power or quality, where great leaders lead from their story. So what does this have to do with PARABLE? It’s my story. It’s your story. 

What is a Parable?

Parables are most commonly found in the Bible. Now, whether you believe in the Bible or not, it’s certain that the way a parable is written creates high quality, long-lasting impact for its readers. It’s one of the most simple, high-impact story models there is. Parables typically consist of three parts: a picture, a comparison, and a call to action/moral lesson. 

High Impact for your Business

The picture truly feels like falling from 10,000 feet without a parachute. That in and of itself is part of the comparison. The other part is working to fulfill a dream of being a leader and leaning into my own story. The lesson here? Simply begin. Take the leap out of the plane. Trust that the purpose that has been on your heart for years is the very thing that needs to come out of you. You need it, the world needs it. 

Your Action Step

Our goal? To help brands like yours live out your Parable through the visual, written, or the creative medium that best fits your audience and their needs. 

Looking to create high impact with your business? Let’s write your story: Email Us


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