What's in & out (Marketing edition)

This is a weekly section where I, Anadi will share all the latest happenings in online marketing and digital space. From campaigns to platforms to patents to evolving tech. If you wish to know more, please comment and let me know and I will be more than happy to share more on specific topics.

• Twitter following the footsteps of Instagram: Yes you heard it right, #Twitter has recently launched fleets (24-hour disappearing tweets) in #India. This feature in only accessible in Brazil and India is the next market to experience it. With COVID-19 hitting geographies all around the world and social media platforms experiencing an upsurge in MAUs, everyone is in the race to regain their market share. To know more, read on.

• You've got mail: Facebook has been contributing in making SMBs regain the pace to bring different economies back on track. The latest offering they have is of email-marketing. In few weeks, small and medium businesses will be able to send emailer to their customers and prospects. I wouldn't comment on intent of Facebook is to help businesses or get hold of the #email IDs that businesses will be uploading for their convenience. To read more about emailers, log on.

• Keeping work life balance: After all these years, #Facebook has finally heard the request of business owners, now all social media managers can toggle between their personal accounts and their business inbox easily. Did I hear a sigh of relief. This will eventually improve the consumer experience on Facebook. Get more on this news, here.

?

• Eat out or cook at home?: #Instagram recently launched #zomato, #swiggy stickers to help consumers order food online at ease. Evaluating the number of DAUs increasing on Instagram it makes sense to reignite the food ordering apps to join the wagon. Still a lot of brands are holding back, the result of the feature will be known in a week or 2. Until then, keep on reading here.

Few more news pieces such as Apple gets an approval on a patent for social-distanced selfie tech, Amazon share prices are going sky rocket, people going gaga over the new poll functionality of LinekdIn, for more such news stay tuned.

--------------------------------------------------------------------------------------------------------------#OnlineMarketing #DigitalMarketing #SocialMedia #EmailMarketing #SMO #Tech