What’s the One Thing that Sets Your Content Marketing Apart as a Small Business?
Lindsay Eke
Content Strategist & Writer ?? Ghostwriter ?? Empowering Entrepreneurs Like You with Engaging Copy and Result-Driven Content Marketing
Content marketing easily passes as the center of gravity of modern business as there is so much that it affords small businesses.
Far from the much-deserved accolades of buzz that content marketing is getting, small businesses now have a potent tool they can leverage in their quest for growth and survival.
As more business owners, entrepreneurs, and even freelancers continue to grapple with the many possibilities of content marketing and how they can maximize it,?there are still those who are still at sea about how it can benefit their business.
Here is one thing you’ll certainly not hear every day!
As a small business the one thing that sets your content marketing apart is your ability to be personal and connect with your audience on a deeper level.
You can share your story in a way that larger businesses can’t, allowing you to create a connection with your readers that goes beyond selling them a product or service. That personal touch is what humanizes your business and connects through the empathy your content creates.
The question is, what do you have in your content marketing strategy that sets you apart?
There is an enormous glut of content on the internet and more on the way, but will your content be useful to those who need to listen to you?
Are you able to connect with your target audience on a personal level?
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When you’re able to connect with your audience on a personal level, they’re more likely to remember your brand and come back to you when they need something that you offer. Even more, sharing your story helps you build trust with your audience, which is essential for any small business.
When you have built trust within them, you will ultimately lead them down the line to where a sale is made, and lasting relationships with your customers are created.
So, what’s your story?
What sets your content marketing apart as a small business?
Share it with your audience and watch as you build trust connections, drive sales and increase revenue.
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Copywriter|Storyteller|Social Media Marketer|Lead Generation Expert |Proofreading Pro|eBook Writer |Amazon Pub.
2 年????
HR and Practice Manager || Product designer || Forex enthusiast || SDGs advocate
2 年Insightful share
Founder @ Unconventional CA | Specializing in Entrepreneur Development | Author
2 年The two of you are creating some real gold here
Believer, Advocate, Innovator, Catalyst of Change, Advisor, Founder
2 年Great insights Lindsay Eke keep whispering them!!
Marketing & Content Strategy Consultant | I help professional service business owners with marketing strategies that create consistent growth by building relationships which grow communities |Founder- Humanizing Business
2 年There's one significant advantage a small business owner has that creates a competitive advantage where content is concerned and it what we share in this issue. If you are a small business owner then give this article a read and put that advantage Lindsay Eke & I highlight into play.