What’s Next For TikTok in 2024: The Weekly TikTok Update
Nonsensical | The TikTok Agency
Nonsensical is an award winning TikTok marketing agency that delivers impact on TikTok for brands.
THIS WEEK'S NEWS
TikTok shares Year on TikTok 2023. Highlighting its top content trends from the year. Can you remember all the key TikTok trends of 2023?
TikTok's What's Next Report 2024 is here! Discover the trends, insights, and predictions shaping the future of content creation. Get ready to be inspired and stay ahead of the game.
TikTok In The Mix Special is coming to Disney+ and Hulu. A one-hour special will showcase highlights from the first-of-its-kind In The Mix music event, streaming starting December 15th.
A new TikTok guide highlights key elements for TikTok ads. TikTok recently collaborated with CreatorIQ, a creator intelligence platform, to analyse the key factors contributing to successful TikTok promotions. Read the full guide here!
NONSENSICAL'S TOP TIP
?? How to optimise your videos for TikTok Ads ??
?? Authenticity - craft your ads to emulate the organic look and feel of TikTok content, ensuring they blend into users' feeds.
?? Messaging - be clear and simple with your message to ensure it's memorable for users.
?? Structure - have a concise beginning, middle and end, making sure your call to action is clear and obvious.
领英推荐
?? Hooks - obsess over the first 3 seconds of your video! How are you grabbing the viewers attention?
?? Relatability - ensure your visuals, audio, and script resonate with your target audience to signal that this content is specifically crafted for them.
Read more tips on ad optimisation here!
TIKTOK TRENDS
Seeing life cinematically?-?Posting a video using the Capcut template as shown in the example to?this sound?that demonstrates simple clips from your life in a cinematic light. This is a great trend to showcase your brand/product in a similar way providing entertainment?to your audience in an innovative, thought provoking way.?
'He gave me the ew' - This trend demonstrates what gives people the 'ew'?also known as the 'ick'. Use this trend to describe things that relate to?your niche that give people the ick as a way of showing reliability and a funny side to your brand.?
A look back on 2023 - Stay ahead of the game and start to collate pictures from your brand/product to post as a 2023 round up of the year. This is a trend that pops off every year so it's a great opportunity for your brand to showcase achievements/funny moments etc that will do well with your audience. Use the template shown in the example as a guide!
TIKTOK BRAND OF THE WEEK
Oreo, the?infamous and beloved sandwich cookie brand, have?been killing it on TikTok recently!?Oreo maintains an engaging and product-centric page by creatively incorporating trending or seasonal concepts that revolve around Oreos in some way. Whether it's crafting Oreo Christmas wreaths or concocting Oreo mashed potatoes for Thanksgiving, the brand adopts a playful and light-hearted approach to its TikTok strategy and we are here for it!