What's the Next Marketing Frontier for Bitcoin's Ecosystem Post-Ordinals?

As the Bitcoin ecosystem continues to evolve beyond Ordinals, new trends are emerging that could shape the next wave of marketing focus. Growing3, a leading Web3 marketing agency, presents an analysis of potential new drivers and strategies to effectively navigate this new frontier.

Emerging Trends in the Post-Ordinals Bitcoin Ecosystem

1. Layer 2 Solutions: Increased focus on scalability and efficiency improvements, such as the Lightning Network, to enable faster and cheaper transactions.

2. DeFi on Bitcoin: Growing interest in decentralized finance applications built on top of the Bitcoin blockchain, offering new financial products and services.

3. Lightning Network Adoption: Heightened attention on micropayments and instant transactions, opening up new use cases for everyday purchases and global commerce.

4. Eco-friendly Mining: Renewed focus on sustainable and green Bitcoin mining practices to address environmental concerns and drive innovation in renewable energy.

Potential Marketing Focal Points for the Evolving Bitcoin Landscape

1. Scalability and Efficiency:

* Highlight advancements in transaction speed and cost reduction enabled by Layer 2 solutions like the Lightning Network.

* Emphasize Bitcoin's ability to handle increased adoption and support a growing user base.

2. Bitcoin DeFi Ecosystem:

* Showcase new financial products and services built on top of Bitcoin, such as lending, borrowing, and yield farming.

* Compare the benefits and unique features of Bitcoin-based DeFi with offerings on Ethereum and other blockchains.

3. Micro-economy and Global Payments:

* Promote the Lightning Network's potential for enabling everyday transactions and micropayments.

* Focus on Bitcoin's role in facilitating low-cost, instant cross-border remittances and global commerce.

4. Sustainability Narrative:

* Address environmental concerns by highlighting green mining initiatives and the adoption of renewable energy in the Bitcoin mining industry.

* Position Bitcoin as a driver of innovation in sustainable technology and a catalyst for the development of eco-friendly solutions.

Strategic Approaches

1. Educational Content: Develop engaging and informative materials that explain new Bitcoin technologies, use cases, and their potential impact on various industries.

2. Use Case Demonstrations: Showcase real-world applications of Bitcoin in DeFi, micropayments, and other emerging areas to illustrate its practical value.

3. Strategic Partnerships: Collaborate with fintech companies, environmental organizations, and global charities to expand Bitcoin's reach and demonstrate its versatility.

4. Community Engagement: Foster discussions and encourage development around new Bitcoin technologies to build a vibrant and innovative ecosystem.

5. Regulatory Narrative: Position Bitcoin's evolving ecosystem within the context of global financial regulations, emphasizing its potential to drive positive change and foster financial inclusion.

Challenges and Opportunities

Challenge: Balancing Bitcoin's established store of value proposition with new utility-focused narratives to maintain its core identity while embracing innovation.

Opportunity: Attracting a broader range of users and institutions by showcasing Bitcoin's diverse applications and potential for driving positive change across industries.

Challenge: Addressing persistent concerns about energy consumption and environmental impact to build trust and acceptance among environmentally conscious stakeholders.

Opportunity: Positioning Bitcoin as a driver of innovation in both finance and sustainable technology, encouraging the development of eco-friendly solutions.

?? Leverage Growing3's Influencer Matcher to Amplify Your Marketing Strategy

Identifying and collaborating with the right influencers is crucial to effectively navigating the post-Ordinals era. Growing3's AI-powered Influencer Matcher tool helps you connect with influencers actively discussing Bitcoin's ecosystem and its advancements.

?? Skyrocket your Web3 marketing now! Sign up at https://console.growing3.ai/ and get 3 months FREE!

#BitcoinMarketing #PostOrdinals #Web3Marketing #Growing3 #InfluencerMatchmaker #FreeTrialOffer

Step-by-Step Process with Growing3

Leveraging the Wallet Selector for Audience Targeting

We’ve integrated a vast array of on-chain data from blockchains like Ethereum and Polygon. With our repository featuring on-chain wallet addresses, you gain access to a wealth of information.

Sign up at https://console.growing3.ai/ and get 3 months FREE!

Usage: Utilize the Wallet Selector to identify wallets holding over 200 ETH and with past interactions on Uniswap or dYdX, targeting those actively engaged in the DeFi market.

1. Start with Category Selection: Begin by choosing the appropriate categories relevant to your target audience.

2. Advanced Filters for Precise Targeting:

• Token Selection: Use the dropdown menu to select specific on-chain tokens, with options including top tokens by TVL and their USD values.
• Set Token Conditions: Apply filters like 'Greater than', 'Less than', 'Between', or 'Top N' to refine your search based on wallet token assets.
• Interaction Time Frame: Choose the period of wallet interactions, with options ranging from yesterday to the past 60 days.
• Contract Address Filters: Input specific contract addresses and choose between 'interact with' or 'not interact with' options for precise audience inclusion or exclusion.

3. Combine Multiple Conditions:

Utilize the 'Relations within the filters' feature to define whether the selected conditions should intersect (AND) or combine (OR).

4. Estimate and Finalize Audience:

After setting the advanced filters, the system provides an estimated count of potential wallet accounts that match these conditions. This helps in fine-tuning your audience selection for targeted marketing campaigns.

Executing Targeted Advertisements with Ads Audience

Next, we focus on launching a targeted ad campaign directed at the selected addresses.

Usage: By syncing your wallet list with Twitter's ad platform using the Ad Audience feature, your ads are now directly targeted at a financially savvy audience, increasing the potential for engagement.

1. Initiate Audience Creation:

Click on "New Audience" in Growing3 and fill in the basic information.

2. Select and Combine Wallet Cohorts:

Choose and merge relevant wallet cohorts to form your audience base.

3. Choose 'Influencer Batch' Option:

Select this to generate a list of influencers followed by your wallet cohorts.

4. Finalize and Sync to Twitter:

After creating the audience, link your Growing3 audience to your Twitter Ads account.

5. Launch Your Campaign:

Set up and launch your targeted ad campaign on Twitter, ensuring it aligns with your marketing objectives.

Expanding Reach with Influencer Matcher

Amplifying your campaign’s reach is critical, and this is where the Influencer Matcher comes into play. Influencers in the crypto space can significantly boost your campaign’s visibility.

Usage: Using the Influencer Matcher, you find and connect with influencers who have a strong presence in the DeFi community, enhancing your campaign's reach and credibility through their endorsements.

1. Comprehensive Influencer Search:

• User Info: Begin by searching based on influencers' Twitter details like usernames, display names, and bios to find those aligning with your brand values.
• Tweet Behavior Analysis: Utilize AI to review the past 90 days of an influencer’s tweets. Input specific search terms to discover influencers whose posting habits match your campaign requirements.
• Finding Similar Niches: Use the 'similar niche' tool to benchmark against a chosen influencer. Input the URL of this influencer, and the system identifies others with similar audiences and content styles.

2. Creating and Managing Influencer Lists:

• After identifying potential influencers, add them to your list either one by one or in batches for efficiency.
• Access detailed insights for each influencer by clicking the eye symbol, offering a deeper understanding of their social media influence and audience engagement.

3. Campaign Integration and Outreach:

• You can select influencers from your curated list to engage with for your campaign.
• Use Growing3 to create and customize email templates for sending out bulk collaboration invites, streamlining the outreach process and saving time on individual communications.

In conclusion, Growing3 offers an innovative and streamlined approach to Web3 marketing. By utilizing its powerful features like Wallet Selector and Influencer Matcher, marketers can not only identify but also engage with their ideal audience more effectively than ever.

Sign up at https://console.growing3.ai/ and get 3 months FREE!

Check out our Beta Program and win huge PRIZE: Growing3 | Make your Project Grow Up in Web3.0