What’s next for Luxury?
The Future Laboratory
The Future Laboratory is a strategic foresight consultancy that inspires and future-proofs organisations.
The world of luxury is on the move. Inflation, the war in Ukraine, spiralling interest rates, the ongoing cost of living crisis and escalating geopolitical concerns have left deep dents in the pockets and bank accounts of global aspirational and affluent consumers. At the same time, ultra-high-net-worth individuals, with a spending power unaffected by economic turmoil, continue to be the ultimate target for luxury brands. Soon, their offspring will be the new very important clients (VICs).
Meanwhile, as Millennials and Gen Z affluents prepare to inherit an unprecedented £42 trillion ($53 trillion, €49 trillion) of wealth by 2045, their politics, attitudes and increasingly activist mindsets will affect their views on how to spend their wealth.?We will be unveiling our new executive summary and report, The Great Wealth Transfer, at the?Modern Affluence Summit ?on the morning of 5?September.
In the face of this, the luxury consumers – or rather the collectors – of tomorrow will expect luxury to signal status not through excess, but by acting as a guardian of craftsmanship and provenance, an ESG champion and a cultural compass.
All of this change has led The Future Laboratory and LS:N Global to turn their attention to the future of the luxury market, its industry, and most importantly, its customers. We will be presenting the executive summary of our new luxury macrotrend, Luxury Recrafted, on 5 September at 4:30pm. You still have time to book tickets?here , or if you are a member, login to?LS:N Global to RSVP at no cost.
Last, but not least,?The New Codes of Luxury 2025 ?is the latest foresight research into the changing luxury landscape – applying The Future Laboratory’s proprietary Luxury States framework to address evolving perceptions of luxury and unpack the key shifts that set the scene for what’s new and next. From today, you can book our team of strategists to deliver a high-impact presentation and workshop to you and your team. If you are interested, please get in touch?here.
‘The rich aren’t just different; their relative wealth and the position they inhabit within this wealth ladder also mean that each wealth cohort need to be spoken to and dealt with differently.’?
Chris Sanderson, Co-founder and luxury expert at The Future Laboratory
New Foresight Sprint Service : Luxury Sector
The New Codes of Luxury 2025 is the latest foresight research into the evolving luxury landscape delivered by The Future Laboratory via a half-day presentation and workshop. Explore here .
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Today : Luxury Futures 2023 Online Event?
Join us for a packed programme of practical insights, exclusive debates and discussions and an executive summary of our latest macrotrend.?Last chance to book .
New Macrotend Report : Luxury Recrafted?
Launching today our new luxury report unveils our new macrotrend, Luxury Recrafted and breaks down luxury sector analysis across key markets, case studies and consumer insights, combined to help you understand and grasp business success in the years ahead.
The report is exclusively available to members of our trends intelligence and consumer foresight platform, LS:N Global. Book a meeting with the team to learn more .
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1 年I made a little conclusion: Luxury brands must adapt to the needs of younger luxury buyers, who are more socially/environmentally conscious, prefer experiences over material goods, and want brands to focus on transparency, sustainability and social impact. Whether older consumers valued status, quality and aspirational branding. - what is your key take away The Future Laboratory?