What's Next?

What's Next?

In the past most companies and brands cared about the traditional way of advertising. They pushed their message out.

Now creating a brand is playground of technology and innovation. From influencers, consultants, to social media platforms to algorithms on media channels – everything is a part of the advertising industry now. The industry has diversified and expanded far beyond the confines of the TV commercials, print ads and billboards. But besides selling technology, content and data to prospective and current clients, what’s next for agencies?

That’s what I asked many industry leaders, and most of them had the same answer – it’s about people, creativity and talent. Offering creative solutions is the core of advertising.

Running an agency can no longer be about few or limited services, but has to be more about collaborating to creatively solve a problem.

In order to be creative, one has to attract talent not just from the industry but from outside too. One has to be prepared to go beyond typical sector boundaries and celebrate people who think differently and do things differently. Another big shift which makes an agency stand apart is the ‘Thinking’. Not just focused on current trends, but on insights which are forward facing and disruptive.

I believe it’s necessary to have a strategy built on experience, creative talent and an eye to the future.

For more articles check out https://www.strategycreative.com/en/thinking


要查看或添加评论,请登录

Geoff Cranko的更多文章

  • Your truthful consumerism

    Your truthful consumerism

    Transparency is the new buzzword, the way things are being consumed has changed drastically. Brands or companies used…

    2 条评论
  • Trust and transparency

    Trust and transparency

    These two words are often used together, but the relationship between them is not so simple. Like any other…

    2 条评论
  • Machines, humans and the future

    Machines, humans and the future

    Day by day we find ourselves standing at the intersection of humanity and technology. We connect and share information…

  • Great experiences create strong brands

    Great experiences create strong brands

    In a media-saturated world, persuasion through interruption and repetition is becoming increasingly ineffective. To…

  • Engaging the right audience

    Engaging the right audience

    Experience has become the key differentiator to keep your audience engaged with the brand. The following are a few…

  • Understanding business branding

    Understanding business branding

    We live in a world which is driven by accessible information through the internet and social media. A company which…

  • Branding You!

    Branding You!

    In the past when there was no social media, people used word of mouth to influence others. With social media things…

社区洞察

其他会员也浏览了