What's Next? - 10 tips for keeping marketing and PR momentum after an industry event

At Grammatik, we’re well versed in supporting clients at industry events — setting up meetings with relevant publications, pitching and securing speaker slots, firing up social media promotion, and much more.

Exhibiting at a well-targeted event can be a huge opportunity to showcase a product or service, connect with potential customers and partners, and increase brand awareness.?

However, the work doesn’t end once the event is over. To fully capitalise on your marketing and PR efforts, here are 10 things to do after exhibiting to keep the momentum going with your communications efforts:

1. Follow up with leads:

The most important thing you can do after an event is to follow up with the leads you collected. Reach out to them with a personalised email or phone call and keep the conversation going.

2. Send a post-event email:

Send a general thank you email to everyone who visited your booth. This can be short, conversational, and non-sales-focused. It’s a great way to continue building relationships and remind people of your brand

3. Analyze your data:

Take a look at the data you collected (and if you didn’t collect data we need to talk) and identify patterns, such as which products or services were most popular or which demographics were most interested in what you have to offer.

4. Update your website and social:

Share your experience on your website and social media channels. On-site videos using a smartphone are a perfectly acceptable way to convey the hustle and bustle of the floor. Once the dust settles, a collage of photos, a video testimonials, or a blog post about your experience at the event are always good to share.

5. Share media coverage:

If your company was featured in any media coverage during the event, share it on your website and social channels to help increase awareness. (If you didn’t line up conversations with journalists or relevant publications again, we need to talk!)

6. Hold a post-event team meeting:

Gather stakeholders to discuss what worked and what didn’t. Use this feedback to improve your strategy for future events.

7. Nurture relationships:

Engage with your NAB leads on LinkedIn by sharing relevant content, commenting on their posts, and building a relationship over time. Set up follow-on meetings to keep the momentum going.

8. Plan your next event:

Start (or continue) planning your next event, whether it’s another trade show or a customer event. Use the insights you gained to improve your strategy for the next event.

9. Leverage partnerships:

If you partnered with other companies at an event, continue to leverage those relationships by collaborating on content, co-marketing efforts, or joint events.

10. Measure success:

Finally, measure the success of your efforts by tracking metrics such as lead generation, social media engagement, and website traffic. Use these insights to improve your marketing and PR efforts in the future.

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Industry events are always a valuable opportunity for companies to showcase their products and increase brand awareness. But don’t rest on your laurels. Follow these 10 steps after the event to fully capitalise on marketing and PR efforts and build lasting relationships with potential customers and partners.

If you want to know how Grammatik can help with any or all of the above drop me a line for a no-obligation chat.