??What’s New at Xeno | March 2024

Hello Hello Hello,

Welcome to the new financial year. It’s time to make those spreadsheets become your blank canvas once again!

As we all gear up for the season of new beginnings,, we've got a quick update for you on all things Xeno, along with some helpful reads to navigate for the month.

??What’s New in Our Product:

• New and Improved Loyalty Profile Card: Customers can now have a clearer picture of:

1. Expired Points: To stay informed about their loyalty balances
2. Burned Points: See exactly what they've used.
3. On Hold Points: Know what rewards are waiting.
4. Tier Status: Track their progress to bigger benefits!

• Enhanced Customer Master: Our upgraded customer master now tracks valuable information such as last visit, last location, last channel, and last order based on returns and cancellations. This allows for a more comprehensive understanding of your customers' journey and enables you to tailor your marketing efforts more effectively.

??Customer Story of the Month:

We all know repeat business is key to a thriving restaurant chain, but achieving it can be a challenge.

Impresario Restaurants, a top 5 F&B player in India, faced the same challenge. They struggled with:

• Fragmented customer data
• Ineffective loyalty program
• Difficulty engaging lapsed customers

Sound familiar?

To solve these challenges, Impresario Restaurants partnered with Xeno and were able to increase repeat sales by 14% and loyalty program usage by 62% – all thanks to a smarter customer engagement strategy.

Want to know how they made it happen? Check out the full-length case study here.

??New Customer Wins

Xeno’s portfolio just got bigger & better!

We're thrilled to have our new customers embarking on their customer engagement journey with us & we can’t wait to achieve tremendous results together.

Popular Reads of the Month

1. Marketing Calendar for the FY 24-25

With the arrival of the new financial year, comes the added stress of planning campaigns and devising strategies. But fret not, we've got you covered

Get your hands on the Excel Template here

2. The Post-Ramadan Opportunity: Maximize Sales & Customer Engagement Beyond Eid

For retailers with a strong focus on Ramadan, you may know that sales often dip after the festivities.

But it doesn’t have to be that way.

Our customer engagement consultants just dropped a guidebook called "The Post-Ramadan Opportunity" to help retailers like you keep sales strong beyond Eid.

The guide contains step-by-step strategies and best practices to maximize sales & keep the sales momentum going.

It might be worth a quick look! Check it out here.

That’s all for today. Hope you have a great month.