What's New in Social Media Marketing?

#DigiSmartTips – Weekly Update for Marketers and Professionals

Here are the recent features IG announced it will be rolling out to enhance your Stories and Videos:

Auto-Captioning for Stories that include video – users that upload video to their stories will soon see a Caption sticker that will auto-caption the audio on a post for greater accessibility.

The feature will also allow you to edit individual words if necessary.

Be on the lookout on Instagram for:

·     An option to save Story drafts. This is very helpful as right now the creation process within Instagram doesn’t let this happen.

·      The new Remix feature which copies TikTok duets and lets you create and post simultaneous content. No surprise here as IG copies all the best TikTok features.

·     Chatbots which are coming to Instagram. While the details are not available, people have been discussing on Clubhouse how Facebook will be introducing messaging functions within Instagram to support customer service, improve engagement and help businesses provide more timely responses to customers and clients.

Facebook News:

·     Watch parties are a thing of the past as Facebook is eliminating this feature.

·     Facebook is testing a new feature to allow Instagrammers to share their Reels to Facebook.

Clubhouse

·     Creators will now be able to receive payments through Stripe. This is one of what will a number of ways popular moderators and speakers can monetize their Clubhouse participation.

COOL TECH TOOL TIP – Snaptik.app is a free app that allows users to upload videos from TikTok, remove the watermark, download the video and then you are able to upload it to Instagram without the watermark. Yea. The other platforms don’t want you to upload TikTok videos (a bit jealous perhaps). So this is a great fix for that problem.

As the founder and CEO of DigiStar Media, a digital and social media marketing strategy and training firm, I am dedicated to providing the latest tips, techniques and tools to help businesses and professionals leverage digital, content and social marketing strategies to attract leads and sales. I invite you to follow my #DigiSmartTips on LinkedIn, Instagram, Facebook and Twitter to make sure your marketing is current and stays effective.

Copyright ?2021 Robin Colner, All Rights Reserved

If you are looking to leverage social media and digital marketing to grow your business, I invite you to contact me for a conversation. Whether or not we decide to work together, I am confident our call will provide you with valuable insights to improve your business development efforts. You can reach me at [email protected].