What's new in Marketing - June 2023

Hello! This month I'm covering the #futureofmarketing #marketingbudget #b2bmarketing #aicontentcreation #marketingai #ga4

1. Benchmarking your future marketing approaches - new report and survey

We've just launched a new survey and will be publishing a report that I'll be presenting at Technology for Marketing which is co-located with Ecommerce Expo and takes place 27 - 28 September 2023 at ExCeL London

To help you compare your future marketing approach with others and receive our new report, I’d be really grateful if you could complete our new survey: Take 5 minute survey.

Thanks in advance or if you have already given your views!

2 B2B Marketing benchmark

This is another report, in this case a global survey from LinkedIn, I'm recommending for B2B marketers involved with shaping marketing strategy and skills development in their organisation. As well as the usual suspects for challenges shown in my newsletter header, it shows the perceived importance of integrating AI - see my fourth story below for more on this.?

3. New infographic download - Auditing digital maturity across the seven pillars of digital marketing

'Where do we start'? and 'How do we compare?' are FAQs when working on your digital marketing strategy. To help, I created this visual as a simple starting point since it will help you understand strengths and weaknesses and workshop them with colleagues as the start of prioritising where you need to improve, by when.

This mindtool is one of a series of maturity assessments for different digital channels and overall strategy (this one features in the survey).

It's available in our free digital marketing benchmarking download from Smart Insights. I originally created these 10+ years ago to support digital transformation in larger businesses, this is an update to support smaller businesses.

4. The best options for using Generative AI for content and AI Automation including GPT??

I have a new blog discussing this and will be discussing this more on our next ClickThrough Marketing webinar on AI and the Future of Marketing.

I also have another new post recommending 10 AI Copywriting tools for creating marketing content.

5 Farewell to GA UA?

It's a fond farewell from me to Universal Analytics, I'm going to miss you after working with you since you were originally Urchin Analytics 20? years ago!?

I'm super frustrated to have to work with the relatively limited reporting capabilities of Google Analytics 4 which I have been spending a lot more time with recently and generally every day I'm discovering new limitations rather than positive new features.?

One positive is that at least Google has recently increased quotas for Looker Studio for GA4 analysis after decreasing them as i reported at the start of the year. Details of quota increases shared here.

Limitations of GA4 mean I'll also be spending more time in Google Sheets, but even that is challenging since Google still hasn't updated their Sheets Extension which was used by millions? Unbelievable. Kudos to Michele Pisani for providing a similar free service and showing Google that it's not too onerous - they seem to be encouraging paid solution. Hope this Magic Reports plugin may be useful to you to if you analyse GA data.

Thanks for taking a look, as always, do share your thoughts and recommendations with me for other tools or techniques that I or other readers will find useful and I can share them in future editions.

Best wishes, Dr Dave