What's new with LinkedIn for August

Noticed some new features on your profile and feed? LinkedIn has made some updates worth noting - here's what has happened:

1. Personalised feed options
2. LinkedIn adds new ways for job seekers to show their skills
3. Campaign Manager changes in duplicating creatives
4. LinkedIn algorithm tips

1. Personalised feed options

LinkedIn has started to introduce the ability to personalise your feed based on your profile and activity.

But what does it mean and how will it adjust the feed are still to be confirmed... More on that ?

2. LinkedIn adds new ways for job seekers to show their skills

First, LinkedIn has added a new option to our About Section to tag up to five of your top skills higher on the profile as well as in your footer area.

Second, LinkedIn added the option to include media-rich content in the “Projects” section, from LinkedIn “For example, if you’re a photographer, you might link out to a website featuring your online portfolio and tag hard skills such as Adobe Photoshop and soft skills like Communication or Collaboration.” Those skills will then be visible to recruiters with recruiter licenses.

Read more on the feature updates here.

3. Campaign Manager changes in duplicating creatives

New on Campaign Manager - the option to duplicate ads or link to the original ad.

This means any changes you make to the original ad no longer have to be reflected across the original and the new version. Finally!

More on that ?

4. Paiger 's LinkedIn Playbook

There have been a few changes to the LinkedIn algorithm in 2023... And we've put all of these into one place with our newest LinkedIn Playbook including:

• Setting up your profile
• Content examples
• Hashtags
• Posting tips

And lots more ?

What's predicted to come in 2023?

1. Monetisation for creators

2. AI content

3. Feature cleansing

That's all from me this month,

Darren