What's New in Google's March 2024 Core Update?

谷歌 has just launched its comprehensive March 2024 Core Update, designed to elevate the quality of search results and combat spam. Here are the highlights:

Enhanced Quality Ranking: ??

• Google is fine-tuning its fundamental ranking algorithms to present more valuable information and diminish the presence of unoriginal content in search results.
• This update builds upon ongoing efforts since 2022 aimed at addressing unhelpful content. Anticipate a collective decrease of 40% in low-quality, unoriginal content.

Updated Spam Policies: ?

• Google is actively combating manipulative behaviours through revised policies.
• These policies target abuses such as scaled content manipulation, site reputation exploitation, and expired domain misuse.
• The objective is to eliminate "lowest-quality" content from search results.

Scaled Content Manipulation: ?

• Google is clamping down on the generation of low-quality or unoriginal content through automation.
• Whether generated by automated processes, human input, or a combination thereof, abusive behaviours will be addressed.

Site Reputation Exploitation: ??

• Google is taking a firm stance against the exploitation of site reputations, a tactic wherein reputable websites unknowingly host low-quality third-party content.
• Imagine this scenario: A highly respected educational website inadvertently publishes payday loan reviews. The motive? To leverage the strong reputation of the site.
• However, visitors expect high-quality content from such a reputable source. When irrelevant or substandard material ranks prominently in search results, it leads to confusion and misinformation.
• Google's solution involves identifying such content as spam if it is primarily intended for ranking purposes and lacks proper oversight from the website owner.

Expired Domain Misuse: ??

• Ever heard of the deceptive practice of expired domain manipulation? It involves acquiring expired domains and repurposing them to bolster the search ranking of low-quality content.
• Users may encounter this new content and mistake it for part of the older, trusted site. It's quite underhanded, isn't it?
• Google's updated spam policies now target this deceptive maneuver.

Remember, quality is paramount! Google's dedication to refining search results benefits both users and content creators alike. ??