What's new in Google Analytics All Update for GA4 - Check it Out

Here’s an overview of the recent Google Analytics updates:

1. Google Analytics 4 (GA4) has replaced Universal Analytics. If you haven’t already, make the switch to GA4 to maintain your website measurement.
2. Migration Timeline:Starting the week of July 1, 2024, most users will lose access to Universal Analytics data in the interface and the API. Properties visible after this date will show a banner indicating they are queued for deletion.Correctly configured BigQuery backfills that start on or before June 30, 2024, will continue until completion, even if that date is after July 1, 2024.After July 1, 2024, once a property does not show in the interface, consider it shut down.
3. Product Integrations:Universal Analytics data accessed through product integrations (e.g., Google Ads) will be unavailable.Universal Analytics goals, audience lists, and API requests will cease.

Remember, Google Analytics typically updates its data every 24 to 48 hours.

What's new in Google Analytics

This article provides information on the latest releases in Google Analytics for this year. For information on releases from past years.

Source-: Google SERP's & Google Support