What's new from Wubbleyou? (October 2024)

Since my last newsletter, I'm delighted to share that we are finalists for two exciting awards next month:

• 'Technology Innovation Award' (at the North Tyneside Business Awards 2024 on Thursday 14th November)
• 'Tech Champion' (at Dynamo North East's Dynamites Awards on Thursday 21st November)

I'd obviously love us to win but even just being a finalist is fantastic recognition of the great work that my team have been doing for our clients this year & even better that one of them, Myfolks, is also up for the Technology Innovation Award! Good luck to all the finalists ??

If you'd like to know how to create award-winning tech products or services, email me at [email protected] or just keep reading...

AI for many SMEs is a complete waste of time!

But the problem is, businesses that don't work out how to leverage AI, are likely to be dunked on by those that do.

The reality is, many businesses don't have the fundamentals right in their business to properly leverage it.

Sure, businesses can use AI in products they pay for, or get a ChatGPT subscription but that's surface level. The deep value is connecting AI to your businesses core knowledge and capability, the reasons why customers pay you for the value you deliver.

Businesses which are Excel dependent, don't have strong documentation, or have lots of data silos, can't meaningfully connect AI to leverage that deep value. Adding AI into this mix is a white elephant, an expensive distraction - it's like buying a formula one car when you have a provisional driving license!

Here are 3 objectives which pave the way for deeper AI usage...

How do you go from agency owner to tech founder?

Lisa Eaton is a seasoned strategic marketing practitioner & educator on a mission to empower marketers & businesses to be 'the best of the best' in the ever-evolving world of marketing.

With over 20 years' experience & a proven track record in marketing effectiveness, Lisa has gone from agency owner to tech founder of Fabric - 'the world's first dedicated learning platform for marketers'.

But how did she do it? And what has she learned from the process?

Watch my LinkedIn Live interview with Lisa live at 1.30pm on Thursday 17 October or on replay by clicking on the image or button below...

(You can also watch my previous LinkedIn Live interview with Paul King (Co-Founder, Flow Mobile Surveying) here & / or Dr Andrew Jenkins (CEO, Kinewell Energy) here).

How innovative (& resilient) are you?

B2B service-based businesses usually find it difficult to grow & scale without increasing headcount & employing more people.

This is fine when things are going well & everyone is adding value but what happens when there's a dip in the market, your competition outmanoeuvres you or your overheads increase?

See where the opportunities (& risks) are for your business with our free, self-assessment tool below...

Some LinkedIn posts you might enjoy:

• "Spend time with customers, to build products they want to use." (A saliant message from James Farrell (CEO, clixifix) when being expertly interviewed by Rachel Hodgson at Paul Lancaster's PLATFORM event)
• "I strongly believe the UK economy will grow quicker, with more scaling businesses innovating with tech!" How many amazing B2B businesses do we have tucked away in trading estates & business centres?
• How do you know when automation is actually working in your business? It's removing cognitive load. People feel like they have more time to think and concentrate.
• What happens when you're a finalist for the same award as a client? Wubbleyou and Myfolks are going to find out! We're both finalists for the 'Technology Innovation Award' at the North Tyneside Business Awards 2024
• B2B service businesses innovate with tech, or wither out of existence. Look at the app store on your phone, search for any hobby niche - I would bet there is an app for it. The same is happening right now for B2B niche industries
• The phrase I ?? hearing from great people... "there has to be a better way to do this!" It's a signal, a precursor, that something really exciting is about to happen - if we let it
• Dunno where to start with tech? Automate something out of pure rage. I'm talking pure, unadulterated frustration because: "woah, this bad thing happened, AGAIN?!"
• Entrepreneurship is oscillating between big cheese feeling, and "why tf am I doing this?"
• B2B services dominating a niche with tech, creates massive exit potential... Exit value multiplier: service business = profit, Tech = revenue?
• Great people make great businesses, but we had a blindspot... International talent. We were missing out, because we thought it was too hard to understand visas, and dismissed recruiting international students from Universities in North East England.
• AI Strategy for many SMEs is a complete waste of time. But the problem is, businesses which don't work out how to leverage AI, are likely to be dunked on by those that do.
• I think the UK is a knowledge economy. We create skilled people, and we export value through knowledge, skills and capability created by those people, whether it's a physical thing or a service.
• Feels crazy, seeing who else is on the roster (for the 'Tech Champion' award)! Wubbleyou has created over 150 successful tech products for clients, and invested 5 figures into a suite of free resources to empower people to create 7 figure tech products - and I am nothing without the Wubbleyou team

If you haven't already, please Follow the Wubbleyou LinkedIn Page to see all our latest news and updates as they happen.

(You can also Subscribe to our monthly email newsletter here).

Thanks for reading and get in touch if you'd like to discuss how to grow your business or bring new tech products to market.

Mark Renney (Managing Director, Wubbleyou)

www.wubbleyou.co.uk | www.dhirubhai.net/company/wubbleyou