What's New from Amazon unBoxed 2024: New AI Tools, Prime Video Ad Expansion, and More

Amazon's annual unBoxed event, held this year in Austin, Texas from October 14-16, is a premier gathering aimed at educating advertisers on how to leverage Amazon Ads to create memorable connections with shoppers. This year's event was packed with groundbreaking announcements that promise to reshape the digital advertising landscape.

Here are the most significant highlights from unBoxed 2024:

?? Prime Video Ads Expansion

By 2025, Prime Video ads will be available in Brazil, India, Japan, the Netherlands, and New Zealand. This expansion will enable brands to reach new audience segments in these regions, supporting the continuous creation of compelling content.

?? New AI Tools

Amazon introduced innovative AI-driven tools, including the Creative Content Studio and Audio Generator. These tools are designed to enhance the creative process, enabling advertisers to produce engaging content across various media types seamlessly.

? Next-Generation Amazon DSP

The new and improved Demand-Side Platform (DSP) offers enhanced usability, better interoperability, and simplified full-funnel optimization. These updates aim to provide precise coverage and make campaign planning more efficient.

?? Simplified Solutions for Product Launches

Amazon Ads unveiled new features that leverage detailed full-funnel data to help brands launch new products and optimize their media investments effectively.

These innovations are set to provide advertisers with powerful new tools and insights, helping them to create more effective campaigns and connect with audiences in meaningful ways. As an Amazon partner agency, Witailer, a Retex brand is here to help you navigate these new features and maximize your advertising performance.

To dive deeper into these exciting announcements and learn how they can benefit your brand, read the full article on our website and contact us for expert support ??

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