What's new with Dolby x THEO | ?? THEOads | ?? OBS Live Session Recap | ???? SportsPro Madrid

Welcome to our October newsletter! This season has been packed with new developments, and we're excited to unveil THEOads, our latest innovation from Dolby X THEO. Designed to revolutionize ad and monetization strategies, THEOads promises to elevate your business to new heights. Scroll down to discover more exciting updates!

The latest with Dolby x THEO

?? Elevate your streaming strategy

Dolby x THEO's mission is to create immersive, video experiences that invite everyone to engage and interact across various devices, turning each moment into a truly captivating experience. ?

Discover our innovative solutions designed for premium streaming. With consistent low latency at scale, reliable cross-platform playback, and support for advertising that is optimized for live content, we ensure a superior viewing experience.

We officially launched THEOads at IBC 2024! Maximize engagement and revenue through non-intrusive ads with Server-Guided Ad Insertion (SGAI).?

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??? Stream On: OBS Real-time Streaming

In this live session replay, explore differences between the latest versions of OBS Studio, differences between WHIP, WebRTC, RTMP and SRT streaming protocols, features like Simulcast and multi-bitrate (MBR), and other advanced tools for optimizing your streaming workflows.

→ WATCH REPLAY

?? Dashboard release alert: Live clipping

Easily enable live clipping and create clips directly from the dashboard. Benefits include:

• Instant highlights: Create short clips and share real-time highlights that keep your audience engaged.
• Customization: Customize clip duration and storage options.
• Content repurposing: Transform your live stream into shareable content for social media and on-demand replay.
• Dispute resolution: Create specific clips for operator audits to handle disputes effectively.

Events & live sessions

???? SportsPro Madrid

Meet Dolby x THEO to explore how cutting-edge video playback, real-time streaming at scale and new ad experiences can empower your business. Join our session at the tech innovation stage, "Redefining live sports: Smart ads, seamless experience."

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??? Smart Ads, Engaged Fans: The Future of Live Sports Streaming

In this webinar, explore how sports brands and media companies can stand out in a crowded market through enhanced fan engagement and optimized monetization. Dive into the latest trends and insights for live sports streaming, the complexities of ad insertion, and how companies can balance monetization with delivering a top-tier viewing experience to keep them engaged.?

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From the blog

?? The Real-time Streaming Ecosystem Blog Series: Playback

In the fiercely competitive streaming industry, mastering playback is key to boosting viewer satisfaction and loyalty.

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?? Is Server-Guided Ad-Insertion (SGAI) revolutionizing streaming monetization?

Besides the subscription model, companies are expanding their presence across platforms and finding the optimal ad strategy to monetize their content.

→ READ NOW

??? Live and Online Shopping Trends in 2025: US and Europe

Projected to be worth $68 billion in the U.S. by 2026, prominent trends in live shopping include VR, sustainability, low-latency video, and more.

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Get in touch

Ready to build? Our dedicated team of account executives and solutions engineers are committed to providing you with a personalized approach.

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