What's new in December: how to optimize for AI Overviews and the expanding search landscape
AI Overviews Study: Inside Google's New Search Reality
Google's AI Overviews are transforming the search landscape. We analyzed over 120,000 search queries to uncover the true impact of this game-changing feature.?
The findings? AI Overviews…
- Appear in nearly half of all searches,?
- Command up to 48% of screen space above the fold (76% when combined with feature snippets)
- And source 75% of their links from the top 12 organic rankings
Strong SEO fundamentals are more critical than ever. With data-backed insights and actionable advice, this free report will jumpstart your 2025 visibility strategy and help you seize organic opportunity.
Botify Connect 2024 videos have arrived! ??
We've packaged up the sessions from Botify Connect just in time for the holidays. Close out the last working days of the year with a hot cup of coffee and insights on what 2025 will bring in search from top brands and influencers.
Some highlights:
- Botify's A.J. Ghergich lays out how the rapid advances in AI are closely tied to organic search data — meaning tons of opportunity for brands Guest speaker Nikhil Lai of Forrester shares real challenges, opportunities, and insights from brands
- Botify's Dalton K. Finney shares a 15-minute primer on everything you need to know about AI search and how it works
- Experts from On , LUISAVIAROMA , care.com, Apartments.com and Recurrent Ventures dig into site migrations, the power of automation, and their top advice for brands
Search by the Numbers
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Mapping the Expanded Search Landscape
The search landscape is rapidly evolving beyond Google's dominance. Today, consumers have more search options than ever: ChatGPT Search, Perplexity Shopping, Mistral’s le Chat, Meta AI, and more. Brands must adapt to the expanded search future.??
The exciting part??
Optimizing for this new ecosystem doesn't require multiple strategies. The same core technical SEO practices that boost your Google visibility will help you appear across all AI-powered platforms. Discover how to leverage your existing expertise to dominate tomorrow's search landscape.
What's the Latest in Search?
- AI-enabled bots are posing a growing threat to retailers, with websites experiencing over 560,000 daily attacks, making detection challenging while potentially disrupting holiday shopping and e-commerce operations.
- Google just released new best practices for faceted navigation, check them out here
- Go Fish Digital shows on a small scale how ChatGPT Search results can be influenced through strategic content optimization.
What are AI Overviews?
AI Overviews combine Google's Gemini LLM with their search index to deliver AI-generated summaries. While this change might impact your CTR, it creates new opportunities for visibility. Understand how AI Overviews work, and the technical requirements to appear as a cited source.
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