What's New in Convrs and WhatsApp Business + Exploring Automation for Customer Service
In this issue, we share updates on the Convrs Platform, tips on how to make every WhatsApp message count, dive into practical and strategic uses of AI and automation?for customer service, and recap some important WhatsApp Business updates from Meta Conversations 2024.???
WHAT'S NEW IN CONVRS
Platform Updates
How to Access:
a. When selecting your WhatsApp message template, whether?under Campaigns or Active Chats, click on the bar chart icon at the top right.
b. A window will open, showing the basic statistics of the selected WhatsApp message template based on its?collective past performances.
YOUR MESSAGING EDGE
How to Make Every WhatsApp Message Count
WhatsApp's proactive and bulk messaging features are incredibly powerful. And so to maximize their potential, it's important?to ensure every message counts by complying with WhatsApp's policies and following best practices that add value for consumers. And in this regard, we've got you covered! We've put together some essential tips and guidelines to help you navigate this. Check out our latest video below.
Effective Ways to Use AI and Automation for Customer Service
AI's potential in customer service extends far beyond reducing resolution times. Its capabilities and benefits significantly enhance the overall customer experience. From automating human-like conversations with customers (with accurate information, of course) to providing instant assistance to agents for improved productivity, AI is a tool that offers immense potential for businesses. Discover how to leverage these powerful tools in our latest blog post below. ??
领英推荐
In this article:
MESSAGING NEWS
(ICYMI) WhatsApp Business Updates Recently Announced
On June 6, Meta Conversations 2024 was held in S?o Paulo, Brazil. At this third annual conference, Meta unveiled exciting WhatsApp updates, with some features already launched and others still in the pipeline. Here's a quick recap in case you missed it:
For more details, check out our?blog.
Elevate your business with?the?WhatsApp Business Platform (API)
Boost engagement and drive results by leveraging the power of the world’s leading messaging app
ON OUR RADAR
The state of AI in early 2024: Gen AI adoption spikes and starts to generate value - Discover how businesses are not just adopting generative AI but are also reaping significant value from it. This article highlights key findings from McKinsey’s latest survey, showcasing the rapid growth in AI use and offering practical advice for managing its risks effectively.
State of the Consumer 2024: What’s now and what’s next - This McKinsey report?uncovers nine key trends shaping global consumer behavior, offering a glimpse into the preferences and spending habits that define the market. And at the end, an insightful section tackling four imperatives to win the consumer of the future.
The AI Era: Expanding marketing and creative potential - In this article, Google’s Vidhya Srinivasan shares at the 2024 Cannes Lions International Festival of Creativity how AI is transforming digital experiences and advertising. This insightful piece offers valuable perspectives for marketers and creatives alike.
Learn more about the opportunities messaging opens to businesses. Explore smart messaging solutions built to simplify, enhance, and scale business communications: