What's in a name?

We have rebranded ourselves and you can find us at Silverback Video LLC.  So what is in a name?  We used to have a name that was cute, memorable but really didn't say what we did for a living.  Every company asked..."Hey, where did you get that name?"  The main chimp resembled my boss and it was kind of silly to explain to people and a little bit disparaging to my boss.  So we resolved the issue and changed the name to Silverback Video LLC.  

Our new name will accomplish several things, 

1) You will know immediately what we do-Video!

2) A Silverback Gorilla is the biggest and most talented Gorilla in the video jungle or on the planet.

3) All the same talented staff is in one place-just a different name!

So how do we make the change?  How do we get companies to know our new name?  How do we get clients to call us at a new phone number or Email us at our new email?  That is our struggle right now-reaching everyone to let them know-we are OPEN for business-just with a new name.  Any suggestions on reaching as many people as possible would be greatly appreciated.  To get started-please remember our name, Silverback Video LLC!