What's In A Name?

Underhill? Why Underhill? A friend posed that question when I shared the name of the new firm. Yes one approach was to name it after the founder. Many well-respected firms are named after their founder including my last firm. Or, I could have taken a descriptive approach like The Geotechnical Engineering Company or something similar. But I wanted something a bit more unique a bit more..well...a bit more me. A former conversation with a client helped form the direction. We were working on a presentation to include a summary of the geotechnical work on a large public works project when he interjected, "Chris, much of the public is not familiar with the term geotechnical. How about if we describe what you are doing as underground engineering?" I liked the idea and the presentation was well received. So that got me thinking what is similar to underground? Underhill! I tested out the concept and asked my sister-in-law, "What do you think of when I say Underhill Engineering?" She responded, "Something subterranean." I was onto something. A name that conveyed the business in a straight forward way and at the same time kind of sensory like the feeling of bare feet on warm earth. Underhill Engineering it would be then.

Congratulations Chris; I was not aware of the change! Good luck and let me know if I can help.

回复

要查看或添加评论,请登录

Chris Webster, PE, F ASCE的更多文章

  • Consistency

    Consistency

    Rain. Dreariness, but mostly rain.

    1 条评论
  • Underhill is Five!

    Underhill is Five!

    It is amazing to think about it but Underhill Engineering is now celebrating its 5th birthday. It seems like yesterday…

    2 条评论
  • Humility

    Humility

    Starting in early 2018, I have selected a single word to represent my New Year’s resolution, which I reflect on as I…

    1 条评论
  • Courage

    Courage

    At the beginning of 2018, instead of identifying a bunch of New Year's resolutions to break, I chose one word, a single…

    1 条评论
  • Underhill Welcomes Susan Ray EIT, GIT

    Underhill Welcomes Susan Ray EIT, GIT

    I am very pleased to announce the addition of Susan E. Ray, EIT, GIT as Staff Geotechnical Engineer to the firm.

    2 条评论
  • The Punch of the Cloud

    The Punch of the Cloud

    This article was updated in January 2021 to include the apps we are now using. In the movie Creed, when the older Rocky…

  • Sharpen the spear

    Sharpen the spear

    Well, it is almost two years now since I started Underhill Engineering. Since that time, I occasionally hear from…

    1 条评论
  • A Time of Thanks

    A Time of Thanks

    As we are now in the season of Thanksgiving, I reflect over the the past eight months since starting Underhill…

    4 条评论
  • Thanks for Making Underhill's Website a Success!

    Thanks for Making Underhill's Website a Success!

    We undertook the design of Underhill's New Website in April, and started by asking our clients and friends what they…

    1 条评论
  • Lighting the Darkness

    Lighting the Darkness

    Let me share a story you may not have heard. A young man stumbled upon a cave and wanted to explore it.

    6 条评论