What's In A Name?
"A rose by any other name would smell as sweet." - Juliet Capulet in Romeo and Juliet
That line heightened the drama of that tragic play. Shakespeare wrote it to prove a point. And, it was a good one.
BUT...
if we want our brand and/or products to stand out from the crowd and be memorable what we call them matters.
This Edition of the Freaking Brilliant Ideas Newsletter provides ideas on how to go about naming your brand and/or products in a way that helps them stick in people's mind.
Getting It Right
Choosing the right name is critical to having your product, service or company stand out in a crowded marketplace.
There are many naming theories.
But, if you want fast and wide brand recognition without breaking the bank advertising, here are two methods you can use.
Method One: RHYMING
There is a reason song lyrics are so easy to remember.
Certainly, the music helps anchor them in our minds. But, the fact that the lines rhyme is critical to our recalling them.?
Consider how easy these famous rhyming brands and icons are to recall.
Method Two: ALLITERATION
Consecutive words that begin with the same letters easily anchor in our mind as well.?
PayPal's consecutive P's make it memorable and friendly sounding.
Some people love Krispy Kreme donuts and some don't. But, the name is certainly...sticky. ??
The Best Buy name serves multiple purposes.
领英推荐
Coca-Cola is an all-time iconic brand.
And, if I might be so bold: the name of my company, SpearPoint Solutions, is pretty memorable.
How I Apply This
Recently a client approached me with help in naming their podcast that was launching soon.
The show features stories from the Real Estate industry and she told me she and her co-host would be talking about a wide variety of things in that field.
Further, the co-host’s names sort of rhyme.
After some back and forth discussion the name we arrived at was…
Real Estate Rewind with Wendy and Lindy
Try using rhyming or alliteration in naming or re-naming something you offer in the marketplace.
It will help you stand out!
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Need my help in developing a unique name for your brand or product?
Want me to apply my Knowledge, Experience and Imagination to developing ideas and strategies that will drive profits for your organization?
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About?Bob Sager
The Founder of?SpearPoint Solutions, Bob’s professional background includes over three decades of experience in sales, leadership and training. Combined with creative thinking, he uses that experience to develop business strategies that help organizations increase sales and margins. Additionally, Bob facilitates training on methods of thinking more creatively that organizations can practically apply to all aspects of their business so they can thrive in the modern?economy.?
Editor / Proofreader of business, nonfiction, and podcast content. ??BIZCATALYST 360° Columnist ????The Oxford Comma????Solopreneur??NOT A PODCASTER ??Dog Lover??Spunky Old Broad ??
2 年So much truth here, Bob Sager! I got lucky about 30 years ago when working for Fred Pryor Seminars as an international workshop leader. My focus was on communication skills, primarily American grammar and business writing. We used to connect with each other via an 800 # (this is back in the 1990s) and ask questions of others who were teaching what we taught. Over time, I found I was answering a lot of the grammar questions, and someone tagged me the "Grammar Goddess." ?? Now, I had NO idea what I was going to do with it, but I knew it was going to make my future brighter ... and so it has!
Promotional Product Disruptor | Marketing strategy to bring new business to you ?? Maximize brand awareness impact with targeted merchandising products & video brochures | Business strategies to start new conversations
2 年Good work, once again Bob Sager
Bob Sager , whole futures can be shaped by names ??
Keynote Speaker | Author of "The Sales Tightrope" | Consulting | Recruiting, Specializing in Finding Outstanding Entry-Level Sales Talent
2 年I love the name you cam up with, Bob Sager! Great work!
Loyalty & Payments Advisor, Book Publisher, Podcaster, 3X Bestselling Author
2 年Will check this out, Bob Sager!