What’s my bag? (in the garden)

Because I’m transforming my garden, I’m going to garden centres a lot.

There are two local ones I’m using: Beveridge’s Nurseries, and Lintzford Garden Centre.?

They’re both excellent, and both very different.

Beveridge’s sells plants, seeds, compost and gardening equipment.? Very comprehensively (although they had no rhubarb).? But they are clearly focussed on being a nursery, and nothing more.? It’s a niche they fill very successfully.

Lintzford Garden Centre is much broader.? They have a similar selection of plants (probably fewer, I suspect).? But they also have garden furniture, pet stuff, ceramic pots for the garden, books, cards, sweets, a café, and probably much more that I haven’t clocked.

But here’s the business problem.?

Do we specialise and focus on a single niche?? But risk missing out on a range of other possible sales?

Or do we broaden out and fill a much wider range, increasing sales?? And increasing our costs and risk becoming lost in the plethora of businesses offering everything?

I know this is a problem facing many people starting a training business, and training in lots of different areas.? Many finally specialise and find a niche where they’re comfortable saying “I do this, and only this.”? Or “I could do all these other things, but this is the thing I do really well.”

I only do financial training, and now I only do it online.

What are the things your business or team does really well?? And where have you branched out into things beyond that speciality?

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Find more on my website:?www.attainmenttraining.co.uk. ?