What’s the most important word of 2023?

Welcome back to a new edition of One Blast away, a weekly LinkedIn newsletter where I talk about Web3 marketing, entrepreneurship and all the experiences that brought me where I am today.?

As we end the year, most of us take time to reflect on our accomplishments, failures, and plan everything we’d like to achieve next year. Looking back at this year and what it’s meant for me, one word comes to mind:?

Freedom.?

Everybody’s meaning of freedom is different, but we can all agree it’s something we all strive to achieve.?

To me, it means being able to take a step back when I need it, without having to worry about my livelihood or whether work is getting done when I’m not available. It means being able to work from anywhere. It means being able to take a random day off without giving any explanation.?

I’ve always been grateful for this life I’ve built for myself, but over the last 6 weeks this gratitude has taken a whole new meaning. Here’s the thing, over the last 6 weeks:?

• My grandad has been hospitalized, and undergone two major heart surgeries.
• My dad has been diagnosed with Parkinson’s disease
• I’ve been on a motorbike accident
• I’ve had to cover huge hospital expenses

A bit of a mess, right? But, I’ve been able to take time to deal with it, support my family and recover from my accident, without really worrying about asking for time off, dealing with work, and knowing that things were getting done no matter what.?

THIS is what freedom means to me.?

At MoonBlast, we’ve taken this year to really establish our systems, automate certain processes, and get really clear on why we do what we do; we’ve basically been preparing ourselves to scale this coming year.?

What’s coming in 2024?

In 2024, we will continue offering our 1on1 marketing services, however, after a few years in the industry and thousands of conversations with founders and marketers alike, I’ve decided to create a new suite of products tailored to their needs.

• We are launching a range of digital products:?

I’m aware that not all early-stage founders can afford a full stack marketing agency, and many don’t really know how to go about marketing their product. Hence, they end up spending money on the wrong channels, and marketers.?

Our initial range of products will comprise the following:?

1. Marketing Ebook
2. Web3 marketing masterclass
3. Marketing templates
4. DIY Marketing Kit

These will all be affordable for everyone, ranging from $9,99 to $499.?

• We are launching our VIP days?

I did a soft launch for VIP days during Black Friday, and they were a hit. VIP days are for marketers/agency owners who want to start working within the Web3 space but aren’t quite sure how to get there, what their offer should look like and how to attract their Web3 audience.?

VIP days can be done in person or online, and will be hosted by me, personally.?

• We’ll be providing Web3 marketing workshops to companies

Just like agency owners, there’s many companies out there that want to start introducing Wbe3 to their marketing strategy, but they don’t quite know how to go about it. We’ll be providing workshops for CMOs and marketing departments given them a Web3 toolkit.?

• We are launching our membership

Lastly, we will be launching a Web3 marketing membership. This will be a community of marketers, freelancers, founders etc that want to learn about Web3 marketing, from each other, and continue to build their companies.?

A lot happening as you can see, but always keeping the same philosophy in mind: Building passionately, while creating freedom.?

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