What's the most important on-page SEO element? - Fillip Technologies

On page SEO is an important part of SEO, with its helps, we can rank on the SERPS. there are some important SEO factor in this; we are going to discuss them. in such situation, it depends on you can choose target keywords and phrases that are relevant to your topic. so lets go for details...

on page SEO also know as (on-site SEO) is the act of optimizing various parts of a website in a way that affects your search engine ranking. that means on page SEO is the practice of improving search engine rankings and relevant traffic. it refers to both the content and HTML source code of a page that can be optimised, as opposed to off-page SEO, Which refers to links and other external signals.

on page SEO refers to any optimization that you control and incorporate into your website. with on page SEO optimization, your aim to make your website more useful and valuable to users to improve your ranking or visibility in search result on Google, Bing and other search engine.

on page SEO leads to higher search ranking, increase traffic to your website, and more conversion. its results take time, but once your on-page SEO strategy gets off the ground, it can boost your online rankings and sales

Why is on-page SEO important?

on page SEO important because it helps search engines understand your website and its content to identify whether your site is relevant to the searchers query.

it is essential the content visible to users and search engines,, and search engines like google, Bing, are always changing algorithms for better result user experience, so you should be aware of this, I have to stay. as you know, the first page of search results receive 92% of the traffic. in such situation, you should have strong strategy for on page SEO.

On page SEO definition

"it is a set of pre-defined techniques that aim to optimise all the important elements on a web page to deliver a desired reading/viewing experience for the website visitors and help search engine bots in indexing and ranking the page for relevant search queries"

On Page SEO Elements

SEO Keywords

keyword are the words and phrases that searchers enter into the search engine, the query that the searcher types into the search engine to get their answer is called a keyword or a "search query query" this is important if you want to have a presence related to your business on the SERPS.

Title Tag

The title tag is an HTML tag that exists in the head section of each webpage. It typically appears as a clickable headline in the SERPs.

Example: What is on-page SEO?

The title tag has little impact on organic rankings. Title tags are major factors in helping search engines understand what your page is about, and they are the first impressions many people get when they discover your page via organic search. Title tags are used in three key places:

• Search engine results in pages (SERPs),
• Web browsers
• Social networks

Good title tag Structure : Primary keyword - secondary keyword | Brand name

Headline

Headlines also help search engines decide whether our offering matches what users are looking for. Most search queries are two to four words long and contain proper names and keywords. The best headlines will match the most common relevant search queries.

Header Tag

Header tags, also known as heading tags, are used on a webpage to separate headings and subheadings. They rank from H1 to H6, usually titled H1. Header tags improve the readability and SEO of a webpage.

Content

Creating content that helps your web pages rank higher in search engines This includes everything related to the writing and structuring of the content on your website.

Content is important for on-page optimization. With content, you give users a reason to visit your site. Whether it's reading a blog post or viewing a product page, people browse your content. Optimising your content can help search engines understand and rank your content, which can get people to find your website

The most crucial on-page SEO metrics for tracking performance

It's very important that when you publish an article, it is also necessary to know its performance. With this, you can improve the content quality that you are going to publish in future and improve performance. In such a situation, we are telling you some important metrics that you can track.

• Organic Traffic: Organic traffic is the traffic that comes to the site from a search engine and is not paid for.
• Social Share: The more you share useful content on the site, the more likely your audience will share the post with their friends and followers. Collectively, shared content can increase the visibility and SEO ranking of blog content.
• Bounce Rate: The bounce rate relates to the percentage of single-engagement visits to any given site. Google Analytics tracks the number of people who visit your page and leave without viewing other pages on your site.
• Comment: Comments are the medium that connects blog owners/writers and the users/readers
• Backlinks are links on other websites that point to a page on your website. Backlinks are also called inbound links because they represent traffic from another website to your site.
• Unique Visitors is a metric that counts the number of people who visited one of your pages or multiple web pages on your website in a given amount of time.
• Page Per Session: This metric is calculated as the number of page views divided by the total number of sessions. This metric can be helpful to gauge how interesting and engaging your website is. For example, if your website has an average page visit per session of 2, this means that the average user visits two pages before leaving your website.
• New or Returning Visitors: New visitors are people who are coming to your site for the first time on a device. Returning visitors have come back to your site before
• Conversions: Conversions are processes in online marketing that lead to a defined conclusion. A user converts from a visitor or prospect to a buyer or customer.
• Traffic Source: Traffic sources are dimensions that are visualized in a report that provides an overview of the sources of traffic to a website.
• HTML Tag: HTML tags are code elements with the back end of all web pages
• Leads and Sales: SEO leads are potential buyers that discover your products, services, or website via search results.
• Email Metrics: Email metrics are how we measure the success of a campaign
• UTM Parameters: UTM is an acronym for Urchin Traffic Monitor, these parameters allow you to accurately track user engagement from outside sources within your analytics platform of choice
• Repurposed Content: From an SEO perspective, repurposed content links back to the original post. It lets search engines know that the content is not "original" in the strictest sense by linking back to the original post. Therefore, you are not violating guidelines set by search engines.
• Keyword ranking refers to the positions your website pages occupy on search engine results pages after a user looks for something.
• Influencer Reach: You can determine an influencer's "average reach" by analyzing engagement data, such as the average number of likes or comments received per post in recent history.

Meta description

The meta description is an HTML tag that provides search engines and searchers with a description of what the page is about. It is displayed on search engine results pages (SERPS) underneath the title of the page.

Image SEO

Image SEO refers to the practice of optimising your images for search engines through thoughtful alt text, appropriate captions, good file dimensions, and more.

Image optimization Tips

• Choose right format
• Compress image
• Create unique image
• Avoid copyright
• Customize image file name
• Write Alt text
• Make mobile friendly
• Add structure data

Alt text

Alt text is the text that appears in place of an image on a webpage and allows search engines to better crawl and rank your website.

Internal links

Internal Links: An internal link is any link from one page on your website to another page on your website. used to find content on your website. Your users use links to navigate your site and find the content they want. Search engines also use links to navigate your site

URL structure

URL structure is the structure of what a particular URL looks like

Featured snippets

Featured snippets are highlighted pieces of text that appear at the top of a Google search results page, known as "position 0." They provide users with quick answers to their search queries.

E-E-A-T and YMYL

The acronym EAT stands for " Experience, Expertise, Authority, Trustworthiness" and YMYL stands for "Your Money or Your Life." Includes writing, structuring, and publishing content to optimize for EAT and YMYL

Site speed

Page speed measures the time it takes for the content on a particular webpage to load.

Device responsive

This includes smaller mobile screens, larger than average mobile screens, and even tablet users all viewing a site that is designed for their devices.

GEO location

The location-based SEO, also known as geo-localization, is the practice of optimizing your content to display your target location

Schema Markup

Schema markup informs search engines exactly what your content is trying to convey on your web page. It converts unstructured data into structured data. Adding a schema helps search engines crawl it better, as well as increase the ranking of websites while keeping up with other SEO best practices.

Core web vital

Core Web Vitals are speed metrics that are part of Google's Page Experience signals used to measure user experience. The metrics measure visual load with Largest Contentful Paint (LCP), visual stability with Cumulative Layout Shift (CLS), and interactivity with First Input Delay (FID).

Conclusion

We learned about the on-page SEO factor. This is just an introduction; the important thing is to understand it before implementing on-page SEO on your website. Connect with us and rank your website on Serp?