What's On This Month At Big Cat!

It’s been a big month for Big Cat. Exploring different topics such as how to test advertising creative, and expanding our team with 4 new job roles including Senior Designer and Digital Account Executive. See our creative testing guide, full list of job openings and educational blogs from this month below.

Our Guide to Creative Testing

At Big Cat, we love great creativity. Even more, we love great effective creativity. That’s why we are constantly testing advertising creatives to better understand what resonates best with your audience.?

Unsure the right message to reach your customer? Creative testing is a great way to quickly gather data and make informed decisions for more effective campaigns.?

When testing different pieces of creative and different messages against each other is important to follow these three steps:

1. Set testing metrics: understand what metric is going to satisfy an effective result. Is it unique clicks? Is it impressions? Deciding what is the most important result for an effective campaign is pivotal to deciding which creative you should move forward with.

2. Schedule testing: Ensure you are testing at a time that is relevant to your brand. This will ensure the most accurate results of the test.

3. Measure and scale: Supercharge your results by finding the most effective platforms to disseminate your winning message/creative.

Interested in testing creative yourself? Read the full creative testing guide here.

We’re Recruiting!

The Pride is growing! We are on the hunt for 4 new Big Cats:?

• Senior Designer
• Senior Account Executive
• B2B Senior Account Manager
• Digital Account Executive

If you are dedicated, passionate and purposeful, click here to apply:? https://bigcatagency.com/careers/

Our industry blogs are ‘roarsome’

It’s been a fun month for blog content on the Big Cat website. We’ve written about healthcare marketing predictions, tips on working fully remote, our favourite Valentine’s Day campaigns and how BeSci can help to outperform the competition in the health and fitness industry to name a few.