What's Missing at Your Thriving Healthcare Facility?

You're at the helm of a top-notch healthcare facility. The staff is friendly and professional, the floors gleam, and the food is on par with a 5-star hotel. Your patients are made to feel like celebrities. Their family members can't stop raving about the care their loved ones receive to anyone willing to listen.

But something is amiss. The many referrals that you know are circulating don't always translate into new patients. Something is turning potential clients off before they make that crucial phone call.

Your website somehow doesn't reflect the level of professionalism that you've worked so hard to achieve. The glow of friendship and care that you feel when you walk the halls or visit the social area is mysteriously absent from your online presence.

You are so passionately involved (and rightfully so) in the day to day thriving of your facility that you don't necessarily have the headspace to consider revamping your website. What you may not realize is that this inaction regarding your online presence may very well be costing you potential clients and affecting your bottom line.

We've compiled 5 key components of successful healthcare web design for you to keep in mind on your journey to a robust online presence.

1 Design

The design should be uncluttered, with open space so your material can be readily understood. Modern design is airy, with crisp edges and clear, eye-catching graphics.

 2 Get Your Message Across

Your website must have a strong, unified message to combat the visual noise that surrounds us. It's important to resist the urge to pile on the information and graphics as this will dilute your message. 

3 Ambiance

Using color and carefully selected images, you can control the impression your site makes on viewers. You can digitally re-create the ambiance of your facility so that your online presence is an accurate representation of your brick and mortar location.

4 Hierarchy of Information

The information that you present on your website must be clearly organized using a visual hierarchy. This hierarchy not only indicates which information is the most important, it also guides users through the site and emphasizes your call to action. A clear call to action is a vital component of every website as it guides viewers to engage, converting them into potential clients.

 5 User Friendly

It is always crucial to ensure that your website is easy to navigate, with a visual hierarchy that is readily understood. For healthcare websites, this is doubly true as users are likely to be among the older population or people in distress.

Wishing you much continued success, and happy web building.