What's Missing from this Picture?
Image: https://pixabay.com/en/users/hurk-462300/ used under a cc/no attribution license

What's Missing from this Picture?

Theresa Zeidler, ASA Theresa Zeidler, ASA

Theresa Zeidler, ASA

Empowering businesses through strategic insights: transforming your stories into informed decision-making. | Practice Director - US and UK Valuations, KNAV | Region 4 Governor at American Society of Appraisers

发布日期: 2015年9月30日
+ 关注

I just watched a brief CNN video on the cost to build an iPhone 6s.

 This particular bit of news is missing something critical. Sure, you would be able to put the component equipment together for less than the retail cost of a 6s - but you just go ahead and try to use it without the software.

 You can't make a smartphone work without the intangible assets, the intellectual property, the R&D time, the software...  Go ahead. Try. I'll wait 

 Here's the video, if you want to take a critical eye to it yourself: https://cnnmon.ie/1WvNC7i

This video is wrong, not because it got the cost of the tangible components wrong (I have no idea if they are right or not - I didn't fact-check it.) but because it leaves out a whole class of what goes into an iPhone but represents itself as complete.

The intangible component, the intellectual property that is built into every device you have is really where the value lies.  We'd all do well to recognize that ideas have value.

要查看或添加评论，请登录

Theresa Zeidler, ASA的更多文章

  • The Value of Not Taking the Quick and Easy Path
    2023年6月22日

    The Value of Not Taking the Quick and Easy Path

    A couple of weeks back, while I was in the general vicinity of Seattle for my daughter's graduation from the University…

  • ASA Region 4 Governor Campaign Statement
    2021年5月17日

    ASA Region 4 Governor Campaign Statement

    The American Society of Appraisers 2021 Election Policy restricts campaign posts to the official campaign statement…

    2 条评论
  • 8Ks and Microgoals
    2018年5月15日

    8Ks and Microgoals

    I was just asked how the training for the 8k I am running in September is going - by someone who knows perfectly well…

  • Those Job-Stealing Robots!
    2016年3月17日

    Those Job-Stealing Robots!

    Technology, Productivity, and the Pot of Gold at the End of the Rainbow Accountants, I have bad news for you. According…

  • 7 Ways Business Valuations are like the Loch Ness Monster
    2016年2月24日

    7 Ways Business Valuations are like the Loch Ness Monster

    Recently, The Telegraph, a British newspaper, ran a story about a boat skipper who had found a new, deep crevice in…

  • Warp Speed, Mr. Sulu
    2015年9月2日

    Warp Speed, Mr. Sulu

    This past spring, some science journalists and bloggers were all abuzz about certain posts on the NASA Space Flight…

  • Business Value and How Business Owners Spend Their Time
    2015年1月28日

    Business Value and How Business Owners Spend Their Time

    There’s a new article up on Inc.’s website today: “What a Study of 14,000 Businesses Reveals About How You Should Spend…

  • Does A Buy-Sell Value Equal Fair Market Value?
    2014年12月5日

    Does A Buy-Sell Value Equal Fair Market Value?

    Can a value calculated pursuant to a buy-sell agreement ever be considered an appropriate value for IRS purposes? That…

  • Big Data, Big Valuation Headache?
    2014年10月17日

    Big Data, Big Valuation Headache?

    Some pieces of the business valuation process are pretty much the way they have been for years – and even decades. No…

  • Business Valuation? Can We Talk About Aunt Gertrude's Recipes Instead?
    2014年9月9日

    Business Valuation? Can We Talk About Aunt Gertrude's Recipes Instead?

    I was at a conference a while ago, one that brought together many different types of appraisers: people that appraise…

社区洞察

其他会员也浏览了