What's missing from this Agency dashboard ?
Stephen Appleyard
Founder & CEO at Insurance Consulting Asia | Board Director | Asian Insurance Thought Leader | Passionate Distribution Expert | Enjoys driving Impact through Leadership Development and Technology
A question I am often asked at ICA when doing Agency Transformation is “How do you measure Agency Performance”. ?
As an industry we probably all have the same “output” metrics but how many of us are tracking the “Input” metrics and upper funnel. Below is a dashboard used by one of ICA’s clients to track their monthly performance, to align and quantify impact of key initiatives and so I wanted to ask three questions
a)????? what’s missing from this dashboard ?
b)???? what is it telling you about the health of these two agencies (data anonymized)?
c)????? which countries do you think Agency A and Agency B come from? ?
Answers in the comments below ..
Lastly if any of you are seeking to review and or upgrade how you measure the lead indicators of Agency performance in the run up to your 2025 Budget Planning please let us know at ICA. www.ICAsia.co
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