What's in it for me and why should I care?
Corey Frank
If you don’t sell stuff, there is no stuff | Chronic Optimist | Mover of Cheese | Nemesis of Sales Tourists Worldwide | Accidental Top 5% in the World podcast
How good is your sales pitch? Is it a 7-out-of-10?
Maybe it's a "10" or just a "2".
Since there doesn't seem to be any way to answer this question, I stopped wondering about a rating.
Instead, I want to know if it does these three things:
1..... grab and hold their full attention for 20 minutes
2......... immediately answer "What's in it for me?"
3................ immediately answer "Why should I care?"
In other words, are you selling or just lucking into deals that probably would have closed anyway?
There's a huge difference between working hard to win new business, and just "taking orders."
If you're winning all the easy sales and missing out on the harder ones, then you're missing out on a lot of revenue.
Which is wrong because the main job of your pitch is to bring in new revenue.
Your pitch has to intercept prospects who were on the way to doing business with another company, convert them into loving your product instead, and then purchase from you.
THAT is persuasion.
A lot of people look at their recently closed deals and tell us, "See, our pitch works great!"
But does it really?
Because when I really look deeper at what they're doing, I see there was almost no persuasion involved. There most certainly wasn't a process. Most sales tourists "grip it and rip it"...or just wing something and wonder why it doesn't perform consistently.
When you stop confusing Orders vs. Sales, you can start improving your sales methods and become a true persuasion architect.
Your pitch should be able to persuade the toughest new customer by doing this:
- Get and hold the full attention of everyone in the room until they totally love your product and company by using intrigue, curiosity, humor, and especially tension (Yes, tension.)
- Demonstrate you have a solid understanding of the problems and challenges your prospects face every day.
- Be able to quickly answer, "What's in it for me and why should I care?"
Even if you said, “C’mon man, of course my pitch does that!”, well, you won’t believe what you’re still missing out on:
- It's critical to sequence the various elements of your pitch in the precise manner in which your prospects prefer (Yes, it matters. We teach and use this stuff everyday!)
- How to overcome the fundamental disconnect between you and the buyer (99% of people are way off base here.)
We are going to give away the formula for this on Oren's upcoming LIVESTREAM “Sales Mastery” and I strongly suggest you stop what you are doing for two seconds and register for this event!
He'll show you how to start the pitch, how to get immediate respect (and attention) from the buyer, how to bypass objections and show you real-world examples so you can see exactly what-to-do and how.
For your next sales presentation, you won’t have to worry about making a mistake or losing business, because you’ll be using a proven formula. One that is tested in the wild and on civilians everyday.
Are you finally ready to bring in new deals and revenue that would have gone to someone else?
See you at the top!
Get immediate access to our next event here: Free Livestream Event
Sidenote: Get FREE instant access to a 12-minute book summary video by Stephanie Falcon of Oren's best-selling book Pitch Anything just for registering… it’s like speed reading without reading.
Passionate People Leader and Coach @ Samsara - Building a Safer, More Efficient and Sustainable World
6 年Great book and strategy! Looking forward to the webinar!