What's in it for me?

So a lot of loan officers, mortgage bankers, realtors, and loan originators get a ton of emails from credit repair specialists like myself, asking them to partner with them and send them their credit-challenged clients. The true question is, what is in it for them and why should they send their own credit challenged-clients. What makes it worthwhile for the mortgage banker? Why does it make sense for the loan officer or loan originator? How can it help you Mrs. and Mr. Realtor? Well, in all honesty, some loan officers have told me, if their credit is not good enough, I do not have time to wait for them to get it right.

So, let's see what is in it for those in the mortgage industry? For starters, in most cases, people know if their credit is good or not so good, but sometimes people try anyway because they need to move. Maybe, where they live is not safe, or maybe it is too expensive and they are thinking if I can pay this for an apartment, I should be able to afford a home. However, when they get told no, it breaks their heart. But if you have a credit repair specialist that you can send them to and help them get their scores high enough that they can get pre-approved, now you have become their hero, because you never gave up on them.

So when people they know are ready to buy a new home, whom do you think they are going to refer them to? The guy who was too busy to refer them to someone or the one person who referred them to a person who could help them? As we all know in sales, a large part of new business comes from referrals.

The second reason is when the market gets slow, you could have people you referred to credit repair who are ready to close. Now as we all know, the market fluctuates and sometimes it stays busy and sometimes it slows down, and when it slows down people have to dig to find new clients and new leads. Now if you have a bunch of people you referred to a credit repair specialist sooner or later they are going to be ready to close, and when they are, if you have a great credit repair specialist with a portal, they are going to make sure that client comes back to you. Imagine if you referred five leads a month to a credit repair specialist and of those five you have two enrolled in the program. Now what that means is that you could have 24 more deals come through that you did not expect.

The biggest reason is more money in your pocket. So using the same example you have over the course of a year, 24 more leads coming back to you ready to close. That is more money in your pocket when they close, and it cost you nothing extra, other than a referral or an introduction. So, let's change it for a second, let's say you have a goal that you hit that is going to help you gain a bonus, but because you did not close a lot and you did not have someone you could refer them to, you can not make that bonus because you did not have enough leads.

At the end of the day, you may wonder what is the benefit, but we just hit three easy reasons right off the top for working with a credit repair specialist, and yes all of them are not good but that does not mean you should give up on the whole industry. Find someone who is a good person to work with and see what this can do to help you increase your business and your bank statement.