What's the LinkedIn 'golden hour'?

‘Timing’ for your LinkedIn posts is what ghee is for biryani.

Without timing, your posts may taste good, but not have the delicious edge they need to melt-in-mouth.

Timing plays the most crucial role in determining the success of your LinkedIn posts.

Posting at the right time increases the visibility of your content, maximises engagement, and improves the chances of your posts being seen by the right people.?

So what is the LinkedIn ‘golden hour’? We’ve got a few tips up our sleeves for you.

You’ve got to chase ‘peak hours’.

While LinkedIn's user base spans across global time zones, pinpointing peak hours becomes essential; imagine sculpting your content to align perfectly with the pulse of professional activity. Peak LinkedIn hours are generally tied to the workweek, with Tuesday through Thursday, and especially during business hours, emerging as critical windows for maximising visibility and engagement.

Remember, skilled professionals and decision-makers often reserve time for LinkedIn during the start of their day, over lunch breaks, and as they wrap up their work. Timing your posts to intersect with these habits unleashes the potential for amplified impressions and heightened engagement with your target audience—essential for content that resonates and drives conversation.

[ReachifyMe tip??: Acquainting yourself with global time zones is not just a logistical necessity but a strategic advantage. Content timed with a multinational audience in mind engages a broader, more diverse professional network!]

It’s not ‘fun’ day everyday

Days of the week matter! Content creation is an art, but timing is pure science. To maximise LinkedIn engagement, strategic scheduling throughout the week is key.

Tuesday through Thursday: Maintain a mid-week mindset for maximum impact.

Tuesday, 9 AM to 12 PM: Prime time for professionals browsing LinkedIn.

Wednesday, 8 AM to 10 AM or at 12 PM: Peak hours for mid-week motivation.

Thursday, 9 AM to 1 PM: Capitalize on high engagement before the weekend wind-down.?

Navigating the weekdays strategically places your content in the spotlight.

While every industry can have nuances, these timeframes provide a reliably high level of LinkedIn user activity.

What’s the best ‘timing strategy’ you can follow?

Data is your darling friend. Here are some habits you can follow:

1] Master LinkedIn Analytics

Understanding when your audience is most active on LinkedIn is pivotal, and this is where analytics emerges as an indispensable tool. By delving into insights surfaced by LinkedIn's analytics suite, you can decipher peak engagement times, allowing you to time your posts for optimal visibility and interaction.

2] Adjusting Strategy Based on User Behaviour

Recognize patterns, optimise your content strategy. You see, it's not just about what you post; it is about when you post. Timeliness, after all, is part of the currency of relevance. Your posts must adapt to the audience's online habits.

3] A/B Testing for Time Slot Effectiveness

By applying A/B testing strategies to understand the most effective posting times, you establish a foundation of knowledge that is both precise and adaptable.?

4] Use Automation Tools to Make Your Job Easier

Automation is your steadfast ally in the realm of LinkedIn engagement. By leveraging cutting-edge tools like ReachifyMe, Hootsuite, Buffer and Zoho Social, you can ensure your posts hit the feed during peak activity hours without being chained to your computer.

The bottom-line is, that is more suitable to test and find your own data than sticking to a fixed template of best times! But if you want to follow a map, ours is the best guide, promise.

Lastly, subscribe to #The Personal Branding Playbook if you haven’t already. We'd love to have you become a part of the ReachifyMe community!