What's the Last Hour of Your Life Worth?

I’m seeing a lot of people who are struggling right now. and I'm not surprised with everything going on in the world right now, but here’s a few things to get the grey matter active.

Did you know that the average business offering just a 15% “discount” has to sell nearly DOUBLE the same product or service to make the same net profit.

Now switch out the word discount for charging 15% below market rate and it’s no surprises some of you are having to put in double the hours just to make ends meet.

Heck even a 5% price increase means you’re earning less than you did last year because inflation alone went up by 5.4% in 2021, 13% in 2022 and is predicted to hit 18% next year.

Check out all of my videos around packaging and pricing confidently if you want some simple tips and frameworks to start your journey in confidently charging more.

You’ll save yourself a ton of energy.

You will, however, start to come across other challenges.

The most likely one is rejection…more people will turn you down when you increase your prices. Truth is it’s not the price, it’s the value. And more likely they simply don’t value investing in you or themselves.

What you will DEFINITELY start to recognise is the VALUE you bring to the world, and you’ll slowly get better and more committed clients who love the amazing work that you do.

You see, hearing the word, “No!” will smooth the way to hearing frictionless, “Yeses!!”

Certifications…yes can help with your confidence.

But ultimately if you can get the job done, don’t let a bit of paper tell you how much you can charge.

Instead, focus on remarkable results and outcomes you deliver for your clients.

Imagine if you had a single product or service you did incredibly well for one specific niche audience. Could you charge more for it?

I’ll leave you with a conundrum…

It’s the last hour of your life and someone has asked to buy it from you…you have to sell it to them and put a monetary value on that one hour…how much would you sell it for?

Maybe pop your answer in the COMMENTS below.

Next question?

Why do you value all the other hours of your life any less?

Final thought for the evening, every hour that you? sell makes the remaining hours you’ve got more scarce.

Basic supply and demand economics state that as supply decreases then demand increases…therefore every time you sell an hour you need to gradually increment the value of the remaining hours (your time is now more scarce).

I’ve not achieved all of my financial goals just yet either, but I’d want to leave a solid financial legacy for my girls if I couldn’t spend my last hour with them. I’d probably charge ￡10m. But I doubt they’d ever forgive me.