What’s happening on ONDC?
The current market scenario in India presents unique challenges and opportunities for FMCG businesses. Quick commerce is gaining momentum, but it's primarily concentrated in Tier 1 markets, leading to a decline in traditional Kirana sales. Customers are increasingly seeking quick and convenient online options, making it essential for brands to adapt.
ONDC provides a path breaking solution. It empowers businesses of all sizes to thrive in this new landscape by creating a level playing field and enabling direct connections with consumers.
Imagine a digital commerce ecosystem where:
FMCG Growth on ONDC
Direct brand-led FMCG on ONDC has exceeded 1 million monthly orders, indicating substantial traction in this category. This suggests that ONDC is attracting consumer interest and facilitating a significant volume of transactions.
How ONDC breaks the traditional e-commerce platform mold?
ONDC distinguishes itself from conventional e-commerce platforms by shifting from a platform-centric model to a decentralised, open network. Instead of requiring buyers and sellers to be on the same platform, ONDC enables transactions across different platforms or applications, as long as they are interoperable. This fundamental difference has profound implications for how digital commerce operates, fostering greater inclusivity, competition, and innovation.
1. From Platforms to Networks: Unbundling the Value Chain
Traditional e-commerce platforms act as gatekeepers, controlling every aspect of transactions. ONDC breaks this model by creating an interoperable network where different platforms can seamlessly connect, allowing businesses to transact across multiple applications.
2. Democratising Access: Levelling the Playing Field
By design, ONDC levels the playing field for businesses of all sizes. Smaller merchants and local businesses gain increased visibility and can compete more effectively, overcoming the infrastructure limitations of traditional platforms that typically favor large, established sellers.
3. Prioritising Data Privacy: Minimal Data Storage
Unlike data-hungry platforms, ONDC minimizes data collection. The network does not store transaction information, placing control back in the hands of buyers and sellers while reducing risks associated with centralized data repositories.
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4. Community-Driven Development: A Collaborative Approach
ONDC is not a static system but a community-driven initiative. It continuously evolves through stakeholder feedback, creating a more responsive and inclusive digital commerce ecosystem that can adapt to changing market needs.
5. Shifting from "Store of Value" to "Flow of Value"
Instead of trapping value within a closed system, ONDC promotes a dynamic marketplace where goods and services can move freely across different platforms. This approach encourages innovation, competition, and greater economic flexibility.
Live Webinar - Democratising Digital Commerce
Over the past two years, our collaboration with ONDC has been instrumental in generating success stories for over 100 brands, thanks to continuous learning, strategic updates, and adaptive changes.
We're excited to invite you to an exclusive webinar on December 20th, where we'll unveil the game-changing ONDC formula for your FMCG brand.
Webinar Highlights:
Comprehensive Insights into ONDC's Ecosystem Discover the revolutionary Open Network for Digital Commerce (ONDC) and its transformative impact on brands, platforms, and consumers. Our expert-led webinar will unpack the network's journey, challenges, and extraordinary potential.
What You'll Learn:
Agenda Overview:
Register Now and unlock limitless opportunities with ONDC!