What’s gone wrong at Boeing
“If it’s not Boeing, I’m not going.” That bygone saying once reinforced the company’s sterling reputation for safety and excellence, but it may need a significant revision to account for this month’s Alaska Airlines debacle and two fatal crashes in recent years. The downward spiral of the global aerospace company started in 1997, when its fateful acquisition of the aircraft manufacturer McDonnell Douglas inverted its priorities.
“Executives from McDonnell Douglas ended up dominating and remaking Boeing,” James Surowiecki writes. “They turned it from a company that was relentlessly focused on product to one more focused on profit.” Power changed hands from engineering and design leaders to money-minded business executives, and this corporate-culture shift is the likely culprit behind the company’s sinking reputation. It’s also the root of what needs to change for Boeing to bounce back.
Today’s newsletter brings you stories about Boeing’s descent.
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1 年The profound impact that corporate culture has on product safety and company legacy. For Boeing, reclaiming its reputation hinges on recentering the values that once made it an aviation powerhouse, emphasizing that the true cost of cutting corners is measured not just in dollars but in human lives and trust.