What’s Going on at Twitter, Productive Summer Lulls, and More News of the Week?

?? Speaking of: How do you like Twitter now? ?

Twitter gave brands two new tools for advertising on the platform: Branded Likes and Campaign Planner. What’s behind all the recent amped-up tools and feature announcements from the social media also-ran? Robert Rose explained in a livestream earlier today. Watch it on demand or read the lightly edited transcript. ?

?? Overheard: How retailers are responding to the Roe v. Wade ruling ?

Retail Dive goes deep into brand responses to the controversial U.S. Supreme Court decision. Spoiler: Brands like Amazon, Levi’s, Patagonia, major banks, and more made their positions known – and backed their words with donations to groups working to protect reproductive rights, travel reimbursements for employees who must travel to receive medical care, and other actions.??

?? Looking forward to: Influencer marketing Twitter chat | Tuesday, July 5, Noon E.T.??

What’s the difference between great influencer marketing and bad influencer marketing? Onalytica’s Ashley Zeckman (and Content Marketing World 2022 speaker ) takes on the case with a little help from the #CMWorld community. Check the CMI Twitter chat schedule .

?? Reading list: What to do during the summer lull (if you’re lucky enough to have one) ?

Does it seem like everyone’s suddenly on vacation except for you? Those approvals you’re waiting for probably aren’t coming. But don’t get frustrated. Get busy on useful things you typically don’t have time to do. These ideas won’t tax your summer brain – but will have long-term benefits. ??

?? Sound off: Summer lullin’ – anyone having a blast???

Are you still waiting for the fun to start? Or are you one of the lucky ones taking some time off? Let us know how you’ll spend your long weekend (and the short week that follows). We’ll be here, reading your comments, the rest of today and starting again on Tuesday.?

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