What's going to happen in 2023?
One thing is certain, the convergence of media and commerce will speed up
After 2022, a year that broke records for the sheer quantity of unpredictable events, the year 2023 has begun with its fair share of uncertainties. However, all experts agree that Retail Media will really start to take off in new ways. In 2022,?Retail Media investments worldwide represented 100 billion dollars?and the segment is expected to continue to grow at a double-digit annual rate for at least the next 5 years. Why is this so??
Media and retailers, particularly existing mediarithmics clients, are already aware that they have the potential to generate new data centric revenues which brands require to better understand and manage their day-to-day business.
It is this new vision that mediarithmics is bringing to the European market. More than 20 million euros have already been raised by our French-based scale-up, which is already active throughout Europe with its 5 offices in France, the UK, Germany and Italy.
We hope that 2023 will be a dynamic year full of data-centric innovations. Data in (e)-motion. This newsletter brings together some of the unmissable highlights of the past few weeks.
Gilles Chetelat, CEO mediarithmics (nextgen CDP for media, retailers & telcos.)
WHAT'S NEW?
Fundraising: they are talking about us ??
Mediarithmics launched the first BTOB TV broadcast dedicated to DATA & CDP.
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Discover our last white paper
When Google recently announced that it would be delaying the end of the cookie until 2024, many players in our industry were surprised. Rather than delaying taking action based on future Google announcements, media owners should be looking for solutions available today to counter the negative effects which will arise due to the decline of 3rd party identifiers. Download the white paper
Mediarithmics opens offices in Germany
After the opening of its offices in Paris, London and Milan, mediarithmics continues its European expansion by opening its new offices in Hamburg, Germany.?Read the article in adzine
ON AIR
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negotiations with the EU on data transfer...?Read more