What’s Fresh with Fetch: Enhanced engagement, better offers and more ways to earn

Our recipe for success is rooted in simplicity: Find and implement creative ways to turn user engagement into consumer action. In the first few months of 2024, Fetch has launched a handful of new products and features – all designed to fuel the success brands have come to expect from our platform.?

From Fetch Play to new and exciting features launching in Q2, Fetch is continuing to deliver measurable results and meaningful connections. Here’s a peek at some of the new in-app features appearing on a smartphone near you.

Enhanced gamification with Fetch Play

Fetch Play is redefining rewards for mobile gaming. The innovative play-to-earn feature allows consumers to rack up Fetch Points for playing and reaching milestones in popular mobile games like Monopoly Go, Clash of Clans, Candy Crush and more. Within the last four months, users who engaged with Fetch Play earned an average of 9,000 Fetch points per month, totaling 20 billion points earned to date. The feature has been especially resonant with Gen Z consumers, who enthusiastically engage with interactive entertainment.?

For brands on the app, Fetch Play’s success translates to more daily active users, more app sessions per week and improved shopper retention. This enhanced user engagement is positioned to improve overall lift and redemptions for brands who activate on Fetch.

Keeping consumers engaged with Video Offers

Earlier this year, Fetch launched Video Offers, a new way for consumers to engage with the brands they love. With video offers, brand partners can seamlessly integrate creative into the platform, sharing a more authentic brand experience with millions of high-intent and hyper-engaged customers. Fetch Video guarantees 100% screen takeover and delivers over 80% pass-message completion rate, ensuring maximum engagement. This new feature is built to drive consideration and conversion, acting as a springboard to further engagement.

New ways to build and maintain customer relationships?

In the coming months, both brand partners and Fetch consumers can expect to see some exciting changes in the app. Launching this week, Point Boost is a new way for Fetch to reward and ignite customers while putting brands front-and-center with premium in-app placement. Boost encourages repeat purchasing through always-on rewards, driving 4x iROAS for activating brands and providing consumers with new opportunities to earn on the products they love.

With even more enhancements to user experience on the way, 2024 has a lot in store.

It’s only up from here

Fetch is invested in bringing the best experience possible to both consumers and brand partners. Last week, we announced that the Fetch team has earned its first-ever patent, validating the platform’s cutting-edge campaign optimization technology. Called BrandChoice Tech , the digital advertising technology uses artificial intelligence and machine learning to automate campaign testing and optimization.?

Additionally, Fetch recently secured $50 Million in debt financing from Morgan Stanley Private Credit , priming the platform for another year of aggressive growth. The strategic financial move sets the stage for Fetch to continue investing in user growth and product expansion.?

Between an enhanced user experience, additional investment in growth and innovative new features in the app, 2024 is poised to be Fetch’s best year yet. Is your brand ready to tag along for the ride?

Latest from Fetch

Fetch introduces rewards for mobile gaming

Fetch Play, an entirely new rewards-for-gaming experience, marks the first of many pathways for brands to engage consumers within the Fetch ecosystem.

Fetch and Gen Z: Driving brand loyalty with America's technology-first generation

Brand marketers want to charm Gen Z – and the best way to do that is with the Fetch app. Here’s why.

Fetch's cutting-edge advertising campaign optimization technology validated with first patent

Fetch's newly patented BrandChoice Tech accelerates and expands the platform's advertising personalization, recommendation and campaign optimization capabilities.

Fetch in the News

Here are Fetch’s top media headlines from the past month:

• Rewards startup Fetch taps private credit boom, raising $50 million from Morgan Stanley – Reuters
• Brands Use Mobile Data to Deepen Loyalty Connections With Customers – PYMNTS
• How Hellmann’s Expands the Funnel Through Retail Media – Adweek
• Fetch rewards app turns first profit and prepares for ‘hypergrowth’ – The Cap Times
• Madison consumer rewards startup Fetch gets $50 million in funding – Wisconsin State Journal

Industry News

As America’s Rewards App, we have a finger on the pulse of consumer behavior – but also industry news and updates.

• As reported in Barrons, a recent Wall Street Journal survey found that confidence in the economy is rising amongst readers.?
• According to a recent survey, the time and effort needed to earn rewards are the primary friction point for U.S. adults who want to use loyalty programs, writes eMarketer.
• In the next five years, women will account for 75% of all discretionary spending worldwide, according to NIQ.?
• As reported in Bloomberg, major crop price upticks brought on by bad weather, smaller harvests and tightening supplies may revive the risk of food inflation .

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All the best,

Fetch for Business