What's the first of 5 leadership secrets - so your innovation gets funded and gets traction?

What's the first of 5 leadership secrets - so your innovation gets funded and gets traction?

That's the question we'll answer in the next Courage Executive Roundtable - 11th March at 12-1pm EDT (18:00 Israel). Along with all 5 leadership secrets that build the following you need, to get funded and get traction.

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AROUSE passion is the first of 5 leadership secrets. Because nothing happens if you don't excite an investor or buyer. Interest stalls if you don't create an energy field, air of authority and urgency that lifts them off the couch or out of a rhythm that takes them on to the next task in a packed day. Fear becomes an obstacle to adoption unless you convey, "I believe in you." With chutzpah to reach beyond today and believe in the power of grit, getting through growing pains and coming out triumphant on the other side.

Just yesterday, we sat through a deal screening with 10 ventures. All of them had big ideas. But only 3 out of 10 presented an opening and first slide that wow'd and grabbed attention. Only 2 out of 10 opened with a tone (or tslil and ketsev) that took charge and said, "Here we are, world! We deserve your call to action. C'mon. Hop on board" without being so pitchy, overwhelming and pushy that they push champions away rather than draw them into your energy field.

Time after time, we see innovation leaders baffled when they score low on the AROUSE scale of the Courage Leadership assessment. They try to tell us the assessment is wrong because they're incredibly passionate about the innovation they're getting funded and bringing to the world. We explain to them the difference between passion you have (which is a great start) and passion you AROUSE (which is in energy-transfer and energy-fields you create, not just the passion you feel inside your own belly).

Got it? Great! Then you're on the right path. And ready for all 5 leadership secrets. Because it takes all 5 leadership secrets in a fluid motion, not just a great start, to will mobilize champions and earn you the traction you need. So you fly high after you get off the ground.


Dr Louise Yochee Klein and Dr Merom Klein wrote the book on the 5 leadership secrets for innovation leaders, Courage to Champion. The leadership secrets they discovered are keys to building a network of support with champions who will show up as evangalists and influencers in the deliberations you're not invited to attend. Learn more at the Courage Executive Roundtable on the 11th March, 12:00-1pm EDT (11:00 CDT, 18:00 Israel) >

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