This week, OpenAI introduced?its newest—and free—iteration: ChatGPT-4o. In a blog post, the company?provided details?of its latest flagship model, which can reason across vision, audio, and text in real time.
ChatGPT-4o (the "o" stands for "omni") seems to be?the mysterious model?tech enthusiasts were talking about just last week. Although its improvement in "intelligence"?may not be as substantial?as the leap was from GPT-3.5 to GPT-4, it comprises fascinating characteristics that set it apart from the previous model.?In a post on X, Sam Altman emphasized?that GPT-4o is "natively multimodal," meaning it can generate content as well as understand commands in voice, text, or images.
One of the major implications of GPT-4o is its inherent nature as a?"walled garden," which the model release requires in order to meet the real-time functionality present across the "omni" in its moniker—it can “see,” “hear,” and “speak” to users all at once without any delays, in effect interacting with the world around it. As a result, it’s possible any third party (think: brand) data and embeddings may need to live within OpenAI’s servers.
But perhaps the most significant aspect of GPT-4o stems from OpenAI's business decision to grant everyone free access?to the technology in the coming weeks. This comes alongside news that a MacOS desktop app?will soon be available, allowing?people to use ChatGPT outside the web and mobile applications.?A version for Windows will be?released later.
Unsurprisingly, OpenAI set a timely launch of GPT-4o not only to satisfy excitement over the more advanced GPT-5,?but?also to directly compete with Google’s I/O conference. Google highlighted product updates to Gemini as well as feature integrations of the GenAI model across its suite of services.
Why it matters:?Artificial intelligence, in all its iterations, continues to inform and transform the digital landscape and our presence within it. With GPT-4o becoming free to the public, it also harkens a new era of democratized access to artificial intelligence, allowing consumers the opportunity to experiment and opening more doors for brands to launch AI-led initiatives that enhance audience experiences, drive innovation, and gain a competitive edge.?
- E.l.f. Beauty's diversity campaign.?In a first-of-its-kind research effort on inequity within corporate boardrooms, E.l.f. Beauty?shared news of its latest campaign: "So Many Dicks." Crude as that may sound, the project takes its name from?the company's discovery?that 566 men named Richard, Rick, or Dick hold positions on the boards of directors of U.S. companies listed on the New York Stock Exchange and NASDAQ. The beauty brand teamed up with the purpose-driven agency?Oberland?to deliver their findings as part of?a larger "Change the Board Game" initiative?that?seeks to encourage diversity across multiple brands. As for the "So Many Dicks" campaign particularly, it will be?on-view to the public?in the form of digital screens across transportation hubs surrounding Wall Street.
- Reebok Impact.?In a?press release, Reebok announced that it was introducing a new artificial intelligence tool for users to experiment with on Instagram.?Called?Reebok Impact, the tool was developed?in partnership with Futureverse, a leading?company?in revolutionary AI and metaverse technologies. In?a video campaign?promoting the tool, Reebok demonstrates how users are able to use it to create a personalized shoe design. In essence, people will be able to send a DM to a designated Reebok Impact Instagram account, starting a real-time chat with an AI chatbot. Users can share a favorite photo or memory, which the tool will use to craft a custom shoe. (The design files?can even be transferred?to Roblox and Fortnite profiles.)
- R.F.K., Jr., sues Meta.?As?the pressure builds toward a looming election?in a few months, social media companies?are struggling?to implement the proper guardrails on platforms where AI deepfakes continue flooding our feeds. Amidst these growing tensions, Robert F. Kennedy, Jr.?is now suing Meta?for alleged election interference and a violation of the First Amendment. His lawsuit comes as a result of the platform?having temporarily taken down?one of his campaign videos, originally published by?super PAC American Values 2024. A Meta spokesperson?confirmed in a statement?that the video was promptly reuploaded to the platform, thus casting doubt on how far RFK, Jr.'s lawsuit will go. The candidate has been a hot topic on social media after?his confession of a parasitic worm?eating a part of his brain some years ago, and?the internet?certainly has?not let him live that down.
- Trending on TikTok: Howard University.?Videos from?students?and?attendees?of Howard University's commencement ceremony this past weekend have?gone viral?amidst the outrage of the poorly-organized event. The ceremony in question was that of the?College of Nursing and Allied Health Sciences, with reports that crowds at the nonticketed event had to wait outside the door for at least two hours.?Reportedly,?the auditorium was at capacity, which?prompted security?to shut the door and leave multiple family members stuck outside. The uproar soon escalated inside when the college dean announced that the fire department was shutting down the event. Fire officials?quickly disputed?her claims, and?an apology was extended?to the affected students at the university-wide commencement.
Contributors: Head of Social Content and Engagement Strategy Cristina Lawrence, Senior Vice President Jerry Lawrence, Group Vice President Andrew McKernan, and Senior Vice President Tammy Pepito. At Razorfish, we help brands define their higher purpose—the emotional reason why they belong in people’s lives. Ready to find your purpose? Learn more here.
