What's different about European Coffee Trends in 2024?

Interesting Things About European Coffee Trends In 2024

Europe, with its rich coffee drinking culture, is becoming the dream red land of coffee countries in the world. In 2024, trends in coffee taste and flavor here are witnessing notable fluctuations.

1. Classic Taste

In contrast to the popularity of Specialty coffee, some European customers are still loyal to the classic and rich coffee flavor. Robusta coffee, with its strength and bitterness, is maintaining its position in the market. According to statistics, 72% of European consumers regularly choose traditional filter coffee, while 56% enjoy espresso and 34% love pour-over coffee.

2. Object Oriented Choice

European consumers are increasingly interested in the origin and production process of coffee. 85% of customers said they choose coffee from high quality Arabica beans, and 63% pay attention to organic coffee. This demonstrates the high demand for natural flavors and awareness of environmental protection.

3. Blends - Your Own Flavored Coffee

For 62% of European consumers, mixing coffee at home is a favorite experience. They often look for special coffee beans from countries like Ethiopia, Brazil, and Vietnam to create unique and unique flavors.

4. Diversify Flavors

Not only does it stop at traditional types of coffee, but there is also a significant increase in flavor diversification. Coffee has additional ingredients such as vanilla, pepper, and even herbs. Coffee with special flavors like cocoa and licorice is dominating, growing 25% over the same time period.

5. Increased Use of Technology

The integration of technology in the European coffee industry is also a notable trend. As of June 2024, online ordering apps and coffee delivery services increased by 22%. The use of technology helps optimize the shopping experience as well as bring convenience to consumers.

Overall, 2024 is witnessing a diversity in coffee tastes and flavors in Europe. This creates great opportunities for coffee importers to take advantage of the trend and meet the increasingly diverse needs of the market.

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